Bark Soho Provides Sound and Music for Epic Cristiano Ronaldo Clear Ad

Audio post-production company Bark Soho, along with sister company Eclectic Music, has recently collaborated with director Ben Jones and MullenLowe Singapore to provide sound design and music for the latest campaign for hair care company Clear. The commercial has been released worldwide and will reach audiences around the globe.

This striking ad features Cristiano Ronaldo as the centrepiece and spokesman for the brand films intention to feel more focused on the hero rather than the more traditional hair product commercials. The interplay between sound design and music is an integral element of this spot and would have been more difficult to achieve without the fluid workflow the two companies have developed and honed during many years of collaborating. The added bonus of the two working within the same building means that they are able to offer a complete and streamlined sound service under one roof.

Head of sound design at Bark Soho Andy Humphreys says: “This was a great project to work on and collaborating directly with Jak (the composer) meant we were able to address client feedback really quickly and work up music and sound design changes on the fly. It was a very streamlined process.”