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Barclays 'You vs That Sinking Feeling'


BBH launch new brand direction with Outsider-produced spot

Barclays 'You vs That Sinking Feeling'

Shifting the brand in a new direction, Barclays has launched a new spot entitled 'You vs That Sinking Feeling'. Created by BBH and directed with panache, as always, by Outsider's James Rouse, the ad tells the story of a father shopping for his son's birthday party - you know, the endless list of balloons, cakes, etc. Mess it up and you've an army of angry children on the war path with your birth-date celebrating child at its helm. The father in question does indeed mess it up, and could have been saved had he banked with Barclays. Alas he doesn't.


Post was done through MPC and Work Post's Annie Perri edited.


Client: Barclays
Title: You vs That Sinking Feeling
Agency: BBH
Creative Director: Kevin Stark                 
Creative: Laura Osborne / Sara Watson                
TV Producer: Georgina Kent                 
Production Co:    Outsider                 
Director: James Rouse                 
Producer: Benji Howell     
Photography: Alex Melman                 
Production Designer: Chris Lightburn-Jones                 
Production Manager:    Tim Steele                 
Post Production: MPC     
Editing House: Work Post                 
Editor: Annie Perri

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Categories: Finance, Banking

Outsider, Wed, 18 Sep 2013 11:31:19 GMT