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Barclays Private Bank Looks to the Future as It Marks 100 Years in Monaco

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EveryFriday puts a spotlight on the bankers who assist the world's richest and most influential people

Barclays Private Bank Looks to the Future as It Marks 100 Years in Monaco

EveryFriday’s latest campaign for Barclays, ‘100 Years Young’, celebrates the Private Bank's centenary year in Monaco by refusing to look back. Instead, the campaign puts a spotlight on the bankers who assist the world's richest and most influential people, by inviting them to share their progressive mind-set and vision for what’s to come.

Characterful portraits of the bankers, shot by David Vintiner through Germaine Walker, capture each of their unique personalities. Each image is accompanied by a handwritten thought for the future, presenting the Private Bank as a business which has progress running through its DNA.

Resulting in a campaign that aims to inspire colleagues, clients, and the wider Monaco community to think about the world they want to see.

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Creative Agency: EveryFriday

Creative Director: Dan Fernandez

Design: Christian Sexty

Photography: David Vintiner @ Germaine Walker

Categories: Banking, Finance

EveryFriday, Thu, 28 Apr 2022 07:13:00 GMT