senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Barclays Private Bank Looks to the Future as It Marks 100 Years in Monaco

28/04/2022
Brand Strategy & Communications Agency
London, UK
642
Share
EveryFriday puts a spotlight on the bankers who assist the world's richest and most influential people

EveryFriday’s latest campaign for Barclays, ‘100 Years Young’, celebrates the Private Bank's centenary year in Monaco by refusing to look back. Instead, the campaign puts a spotlight on the bankers who assist the world's richest and most influential people, by inviting them to share their progressive mind-set and vision for what’s to come.

Characterful portraits of the bankers, shot by David Vintiner through Germaine Walker, capture each of their unique personalities. Each image is accompanied by a handwritten thought for the future, presenting the Private Bank as a business which has progress running through its DNA.

Resulting in a campaign that aims to inspire colleagues, clients, and the wider Monaco community to think about the world they want to see.

Agency / Creative
Production