BBH created Supercon to help Christmas shoppers avoid falling victim to fake sites and online fraud this holiday season
Fraud and cybercrime now account for around half of all recorded crime, costing the UK £11bn per year. The problem is that people don’t understand what they need to do to stay digitally safe. And at Christmas the issue is especially acute - with 1 in 96 of all online transactions being fraudulent during Christmas 2016. Building on the success of the Digital Safety campaign from earlier this year, Barclays want to shine a spotlight on this timely issue in order to build trust and consideration for the brand.
“Supercon” is the toy every child wants. He has a jet-pack, disc-cannon and fortunately for Christmas shoppers, a conscience. As well as saving the galaxy, he’s also here to help shoppers avoid falling victim to fake websites promising them this year’s must-have toys at rock-bottom prices.
Supercon will break across TV, VOD, social, OOH and digital display. The campaign is also being supported in OOH by other relevant digital safety messages from Barclays.