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Barclaycard Business Ad Takes a Strangely Philosophical Turn in Spot from Droga5 London

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Intriguing philosophical debate occurs in ad directed by Biscuit Filmworks' Jeff Low

Barclaycard Business Ad Takes a Strangely Philosophical Turn in Spot from Droga5 London

A reassuring arm to small UK businesses throughout the pandemic, Barclaycard Business has now set its sights on growth, as it positions itself as the go-to for all SMEs looking for a partner to take their business to the next chapter.

To get small businesses rethinking what payments can do for their businesses, Barclaycard Business enlisted the help of Droga5 with director Jeff Low, through Biscuit Filmworks.

Droga5 uncovered that most business owners think of payments in a purely transactional way, which often discounts all the other benefits payments can do for their business.

Rather, payments can help businesses manage their stock better, improve cash flow and develop relationships with suppliers. They can even protect customers from fraud.

The launch film opens in a hardware store with a business owner winding down what feels like a typical bank ad for Barclaycard Business. The logo appears, signalling the end of the ad. But the footage keeps rolling as a customer engages her in what seems to be a completely irrelevant yet strangely intriguing philosophical debate. It eventually winds back to payments and at the mention of her business, our SME owner snaps back to camera to continue the ad: because "the payment part is just the start".

Chris Russell and Ahmed Ellabib were the creatives on the campaign.

The campaign will be live with 30-second TVC spots across Sky from March, as well as OOH, press and social which went live at the start of the new year. The second phase of activity will begin in June with a new 30” TVC spot.

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Agency: Droga5 London

Chief Creative Officer: David Kolbusz

Executive Creative Director: Shelley Smoler

Group Creative Director: Raph Basckin

Creatives: Chris Russell, Ahmed Ellabib

Senior Account Director: Georgie Deering

Senior Account Manager: Gabi Dwek

Head of Production: Peter Montgomery

Agency Producer: Josh Sanders

Assistant Producer: May Powell

Head of Strategy: Damien Le Castrec

Strategy Director: Francesca Zedde

Director: Jeff Low

Production Company: Biscuit Filmworks

DOP: Thomas Hardmeier

Producer: Kowk Yau

Edit: Work

Editor: Bill Smedley

Post Production: ETC

Sound: String & Tins

Genres: Comedy

Categories: Banking, Finance

Droga5 London, Wed, 09 Mar 2022 10:11:39 GMT