Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Bankwest's Bryce Teaches Bankwest Customers How to ‘Bucket’ in Animated Ad



The campaign was created by Bankwest's bespoke agency WPP AUNZ’s Union

Bankwest's Bryce Teaches Bankwest Customers How to ‘Bucket’ in Animated Ad

Bankwest has launched a new national campaign via WPP AUNZ’s Union, aimed at helping customers control their finances through a system of account ‘bucketing,’ available via its app.

The campaign aims to showcase features of the Bankwest app which offers easy-to-use money management features including multiple account opening, account nicknaming, shuffling and goal setting. These features give Bankwest customers the ability to control their money, their way, by creating ‘buckets’ for different spending or saving.

Says Dean Hunt, creative director: “Using the tagline ‘less fussing with your finances,’ the new campaign idea supports Bankwest’s brand position of ‘Less Bank’ and gives a nod to the ‘bucketing’ trend by showing how much easier it is to do with the Bankwest App.

“Plus, we get to meet Bryce’s dog, Barker.”

The campaign comprises two 30-second TVCs, which are running on free-to-air TV in Perth, Melbourne and Sydney. Digital activity is served programmatically and social media includes a combination of Facebook, Instagram and Snapchat activity. The entire campaign is in market from now until the end of October.


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Animation

Categories: Banking, Finance

VMLY&R Australia, Wed, 07 Aug 2019 03:09:20 GMT