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Bankwest's Bryce Teaches Bankwest Customers How to ‘Bucket’ in Animated Ad

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The campaign was created by Bankwest's bespoke agency WPP AUNZ’s Union

Bankwest's Bryce Teaches Bankwest Customers How to ‘Bucket’ in Animated Ad

Bankwest has launched a new national campaign via WPP AUNZ’s Union, aimed at helping customers control their finances through a system of account ‘bucketing,’ available via its app.

The campaign aims to showcase features of the Bankwest app which offers easy-to-use money management features including multiple account opening, account nicknaming, shuffling and goal setting. These features give Bankwest customers the ability to control their money, their way, by creating ‘buckets’ for different spending or saving.

Says Dean Hunt, creative director: “Using the tagline ‘less fussing with your finances,’ the new campaign idea supports Bankwest’s brand position of ‘Less Bank’ and gives a nod to the ‘bucketing’ trend by showing how much easier it is to do with the Bankwest App.

“Plus, we get to meet Bryce’s dog, Barker.”

The campaign comprises two 30-second TVCs, which are running on free-to-air TV in Perth, Melbourne and Sydney. Digital activity is served programmatically and social media includes a combination of Facebook, Instagram and Snapchat activity. The entire campaign is in market from now until the end of October.

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Advertiser: Bankwest


Animation Studio: Buck

Art Director: Sam Scopelliti

CG Director: Elijah Akouri

Creative Director: Gareth O’Brien

Executive Producer: Erica Ford

Producer: Jordan Howes

Creative Agency

Animator: Tracey Kim

Creative Agency: Union

Creative Director: Dean Hunt

Digital Director: Jessica To

Digital Manager: Adam Cartwright-Howell

Head of Art: Nathan Teoh

Media: Amy Rovira (Media Manager)

Media Director: Timo Waldbuesser (Media Project Director)

Producer: Lauren Billingham

Project Directors: Jo Gibb, Ally Kelly

Strategy Director: Chelsea Wadsworth (Integrated Strategy Director)

Executive Creative Director: Rob Martin-Murphy

Genres: Animation

Categories: Banking, Finance

VMLY&R Sydney, Wed, 07 Aug 2019 03:09:20 GMT