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Creative in association withGear Seven
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Bankia Reveals the Bitter Reality of Your Dream Job
12/06/2018
Group745
Production Company
London, UK
105
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Visually powerful piece developed by agency El Ruso de Rocky was directed by Caviar Film's Hernán Corera
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The Spanish bank Bankia has recently launched a new campaign to publicise its new service “Bankia Fácil”: a collection of benefits designed to answer the needs of its customers, facilitating the management of their Bankia accounts and products. 
 
To communicate the launch, the campaign chooses to show an indisputable reality: "Even in the work of your dreams, it is hard to earn your salary".

And it is that even if you are lucky enough to dedicate yourself to what you like most, since all professions require a great effort. In the campaign we will see the less romantic side of professions such as veterinary, astronaut or singer.  

The campaign has with great visual power, and was directed by Hernán Corera (Caviar Films), who is also responsible for the graphic campaign, and can be seen in cinemas, television, digital, social networks, press and OOH. 
 
Ángel Torres, El Ruso de Rocky ECD declared: "This campaign continues to build on Bankia’s very unique communication style: consumer-centric both in the design of its products and in its campaigns. We always work from real insights, which help people connect in a very emotional way. In my case, my biggest dream was to set up my own agency, and although it makes me extremely happy, winning every euro costs a lot! The tone is very cinematographic, and the result is very powerful. "  
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