Bank Sends Exec Back to School

This week, RBC and digital culture agency Entrinsic are launching a web content series that follows an RBC executive as he heads back to school to become better acquainted with the lives and needs of students today, in order to get a first-hand understanding of this important client base. 

 
The series is designed to help align students with RBC on an emotional level, as recent years have led to a general disconnect with financial institutions and this key group in particular. The platform underlines RBCs commitment to understanding what students really need today, in order to deliver relevant advice and product solutions.