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BangTV Puts the Pedal to the Metal for Its First Ferrari Spot



Director Lino Russell unveils most anticipated supercar ever for agency The Soon Institute

BangTV Puts the Pedal to the Metal for Its First Ferrari Spot

With the release of the eagerly awaited commercial for the new Ferrari 488 GTB, Bang director, Lino Russell has excelled himself, creating an engaging and visceral trailer for an unparalleled driving experience. Filming at the Ricardo Tormo circuit in Valencia and on roads around Zaragoza and Tortosa, Lino has highlighted the beauty, performance and character of this astonishing car, whilst capturing the essence and initiative of its design and engineering.

The 488 GTB had a tough act to follow. It’s predecessor, The 458 Italia was widely regarded as the best supercar ever made. But the 488 GTB does not to disappoint. Ferrari’s genius engineering team have exploited the classic style of the 308 GTB, coupling trademark curvaciousness with a breath-taking performance level and finesse unsurpassed by other marques. Capitalising on the dramatic purr-growl of the 488 GTB’s engine, Lino has captured the power of the beast whilst elegantly presenting the stunning shape and performance of a truly beautiful car.

Through Lino’s fabulously executed footage this model demands attention and leaves the viewer in awe.  Managing to encapsulate a utopian vehicle in a short video is no small task, yet Lino brings blockbusting quality, first-rate drama and the romance of the relationship between a driver and a dream car in his remarkable trailer. The 488 GTB epitomises all that a super car can be, with exceptional style, incredible engineering and a modernity that refuses to compromise the ageless triumphs of the Ferrari brand.

The 488GTB has already been declared “Ferrari’s greatest achievement” and such an accolade is superbly reflected in Lino Russel’s remarkable filmmaking.

First commercial for Ferrari 488GTB


Agency / Creative
Music / Sound


Agency / Creative
Music / Sound
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Genres: Luxury, Action, Music & Sound Design

Categories: Cars, Automotive

Bang TV, Mon, 01 Jun 2015 19:21:55 GMT