Seeking to recreate the Thums Up magic, its creator Ramesh J. Chauhan a.k.a. the Bisleri man, has launched Urzza – a liquid energiser. The advertising campaign of this much talked about drink has been launched with two spots on air. An interesting mix of four TV commercials along with outdoor and print innovation has been planned.
"The 500 cr energy drink market is growing at 25% annually. Bisleri saw an opportunity here. And so Urzza was born. Unlike other energy drinks that are only about occasional consumption, we want the tingling-tangling taste of Urzza to be a part of daily life - whether at work, partying, chilling, hanging with friends, or just for the heck of it - Urzza has something to offer. What's that? Well, instead of words, we created a visual hook to demonstrate this promise. Simple stories, slick execution and a sharp message are the ingredients that make this campaign electric. Go ahead, taste the power of Urzza."
Anuraag Khandelwal & Satish de Sa -ECDs & Creative Heads, Soho Square said, “Filmed in picturesque Romania by Bang Bang Films, the TV commercials use the electrifying taste of Urzza to its advantage."
"Having produced quite a bit of memorable work for Anuraag and Satish over the years, there was tremendous faith put in our choice of Nic & Sune, who are regulars on our roster. I'm glad to say they've done a fabulous job of delivering four outstanding turbo-charged spots” added Roopak Saluja - Managing Director, Bang Bang Films.
Brand/Client: Bisleri International
Agency: Soho Square, Mumbai
Executive Creative Directors: Anuraag Khandelwal & Satish Desa
Client Servicing Team: Samrat Bedi, Mohit Ahuja & Vikram Turakhia
Agency Producers: Porus Khareghat & Shagun Shah
Production Company: Bang Bang Films
Director: Nic & Sune
DOP: Nic & Simon Hawken
Produced by: Roopak Saluja, Chahna Rupani & Ujaala Chaudhuri
Group Head of Production: Cyrus Mendes
Assistant Producer: Alisha D'souza
Production Service: Family Film (Romania) - Giuliano Doman
Assistant Directors: Joel Morales & Cristian Corduneanu
Head of Post Production: Tarun Mahajan
Post Production: Colorgrade (Romania), Storyline (Norway), Teamworks & After (India)
Editor: Patrick Larsgaard
Music Director: Dhruv Ghanekar