Bandai Namco EU Hits Out of Home for Release of Tekken 8

Entertainment company Bandai Namco EU has once again turned to out of home to celebrate a game launch, this time for the latest release in the fighting franchise Tekken.

Alongside national roadside D6s and bus sides, the campaign features a striking piece of wall art at Westfield Stratford illustrating key characterisations from the game.

The campaign was planned by Posterscope and Generation Media, the mural was painted by Mural Republic.