Mon, 30 May 2022 08:40:00 GMT
'The Account with Everything' is the new campaign from Banco Sabadell, launching the new Sabadell Online Account, created by DDB Spain.
“For us, it is very important to maintain the positioning as an expert bank that characterises us and is part of our DNA, and even more so when it comes to a 100% digital product. The Sabadell Online Account is the key that opens the door to all our experts and specialists," says Lluís Pons, the bank's deputy general manager and marketing manager. “That's why we believe the value proposition is a very good reflection of the nature of the account and of the bank itself.”
The campaign coincides with the launch of the bank's new catchphrase: Sabadell, do you need a bank? In the words of José María Roca de Viñals, VP and CCO of DDB: "It was time to highlight and communicate what Sabadell is and has always been: An expert bank that knows a lot about banking and is proud to be able to help its clients thanks to this expertise."
'The Account with Everything' was directed by César Pesquera through Mamma Team, with media management through Difusión y Audiencias.view more - Creative
Agency: DDB Spain
Advertiser: Banco Sabadell
Brand: Banco Sabadell
Product: Sabadell Online Account
Client contact: Lluís Pons, Laura Serrano, Eva de la Rosa, Begoña Corres, Lucía Mora, Montse Esteve
Chief Creative Director: José María Roca de Viñals
Creative Director: Nerea Cierco
Head of Art: Olaf Cuadras
Art Directors: Berta Domínguez, Sara Benito
Copy: Laura Pesquera, Javier Moreno
Designer: Beatriz de Paz
Business Director: Raquel Zabalza
Account Supervisor: Guillem Mogas
Account Executive: Blanca Ocaña
Production Manager: Azahara Ramos
Agency Producer: Pedro Ramírez
Head of Strategy: Cristiana Zito
Senior Planner: Kamila Janeckova
Producer: Mamma Team
Filmmaker: César Pesquera
DOP: Takuro Takeuchi
Executive Producer: David Manchado
Post-production: Glassworks VFX
Music and sound: BSO
Media agency: Difusión y Audiencias.
Title: "The account with everything"
Categories: Banking, FinanceDDB Spain, Mon, 30 May 2022 08:40:00 GMT