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Banco Sabadell Has 'The Account with Everything' in Campaign from DDB Spain

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Mamma Team's César Pesquera directs new spot

Banco Sabadell Has 'The Account with Everything' in Campaign from DDB Spain

'The Account with Everything' is the new campaign from Banco Sabadell, launching the new Sabadell Online Account, created by DDB Spain.

“For us, it is very important to maintain the positioning as an expert bank that characterises us and is part of our DNA, and even more so when it comes to a 100% digital product. The Sabadell Online Account is the key that opens the door to all our experts and specialists," says Lluís Pons, the bank's deputy general manager and marketing manager. “That's why we believe the value proposition is a very good reflection of the nature of the account and of the bank itself.” 

The campaign coincides with the launch of the bank's new catchphrase: Sabadell, do you need a bank? In the words of José María Roca de Viñals, VP and CCO of DDB: "It was time to highlight and communicate what Sabadell is and has always been: An expert bank that knows a lot about banking and is proud to be able to help its clients thanks to this expertise."

'The Account with Everything' was directed by César Pesquera through Mamma Team, with media management through Difusión y Audiencias.

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Agency: DDB Spain

Advertiser: Banco Sabadell

Brand: Banco Sabadell

Product: Sabadell Online Account

Client contact: Lluís Pons, Laura Serrano, Eva de la Rosa, Begoña Corres, Lucía Mora, Montse Esteve

Chief Creative Director: José María Roca de Viñals

Creative Director: Nerea Cierco

Head of Art: Olaf Cuadras

Art Directors: Berta Domínguez, Sara Benito

Copy: Laura Pesquera, Javier Moreno

Designer: Beatriz de Paz

Business Director: Raquel Zabalza

Account Supervisor: Guillem Mogas

Account Executive: Blanca Ocaña

Production Manager: Azahara Ramos

Agency Producer: Pedro Ramírez

Head of Strategy: Cristiana Zito

Senior Planner: Kamila Janeckova

Producer: Mamma Team

Filmmaker: César Pesquera

DOP: Takuro Takeuchi

Executive Producer: David Manchado

Post-production: Glassworks VFX

Music and sound: BSO

Media agency: Difusión y Audiencias.

Title: "The account with everything"

Genres: People

Categories: Banking, Finance

DDB Spain, Mon, 30 May 2022 08:40:00 GMT