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BambooHR and Noble People Celebrate the Unsung Heroes of the Corporate World

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Influencer-driven social campaign aims to give back to HR professionals and recognise those who spend their days taking care of other professionals

BambooHR and Noble People Celebrate the Unsung Heroes of the Corporate World

BambooHR, the HR software company designed for growing businesses, knows all too well how crucial and increasingly difficult the role of the HR professional has become over the past two years. Amidst the great resignation, ever-shifting return to work strategies, vaccination policies and more, HR professionals have had to endure unprecedented hardships in their roles, and BambooHR is setting out to return the care to the people who provide it to others daily.  

Timed with International HR Day, BambooHR has launched a social campaign to take care of the people who are always taking care of people. Kicking off the week leading up to International HR Day (May 20th), BambooHR is taking to social media with a campaign called HR Wellness Week, created in partnership with its media agency of record Noble People. Four corporate influencers will take to TikTok, Twitter, LinkedIn and Instagram to rally around HR professionals and address their health and wellbeing head-on. The influencers are:  HR Manifesto (@HRManifesto), known for her workplace meditations, exit strategies and humorous day to day advice; Jackie Caves (@JackieCaves), a casual storyteller and empowering source for job seekers; Sarah the Corporate Mama (@TheCorporateMama), a favourite among working moms ripe with parenting humour and stress management advice; and DeAndre Brown (@imdrebrown), known as 'the corporate baddie,' serving up hilariously relatable sketch videos about life in the workplace.

Each day a question will be posed by the influencers to HR professionals on social to gain a better understanding of what wellness at work means to them, and what they need to achieve happiness, energy and positivity in their roles. The questions, which were created based off research and focus groups, will range from where they turn to for support at work, to how they find relaxation, to what music pumps them up at the end of a long week. Each post will encourage responses tagged to #BambooHR to qualify respondents for a selection of gifts of self-care and wellbeing - from Cameo gift cards (humour), to workout app subscriptions (physical health), to a Calm app subscription (mental health) and more.

“For the past two years, HR professionals have faced challenge after challenge and, in many organizations, they hold an outsized responsibility around employee well being,” said Amy Frampton, head of marketing at BambooHR. “Many have given so much that they’re now facing their own exhaustion and burnout. This campaign is an acknowledgement of these challenges and we are excited to offer even a small amount of support to HR professionals around the world.”

"We spoke with HR managers across industries and found that regardless of sector or company size, they were all feeling the burnout. This led us to ask the question--who is taking care of the HR professionals while they're taking care of everyone else? It’s a pain point that’s begging to be addressed by HR system providers,” said Meredith Castellani, associate media director, Noble People. “International HR Day was the perfect moment for BambooHR join the conversation around wellness at work and provide support to HR leaders across the US."

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AJM, Wed, 18 May 2022 15:20:45 GMT