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Bakery Commits 'Cardultery' this Valentine's with Latest Ad for car2go

Hires, Wins & Business 182 Add to collection

Bobblehead produces comedic new spot directed by Aaron Platt

Bakery Commits 'Cardultery' this Valentine's with Latest Ad for car2go

You may be saying, car2go and Valentine’s Day, huh? But think about the best Valentine’s Day date you’ve ever had. How did you get there? Chances are, you picked your date up or rode to the destination together in a car. And car2go users are no different, with car2go data from the past two years showing an 8% increase in rentals and a 28% increase in usage (time spent using the cars) on Valentine’s Day, proving it’s still important to impress your date with a nice ride.

The new campaign from agency Bakery and production company Bobblehead highlights another surprising fact: the majority of car2go members own or have access to a personal vehicle. But that doesn’t mean they don’t like to treat themselves and loved ones to a ride in our fleet, which now includes Mercedes CLA and GLAs, along with Smart Cars.


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Client

Advertiser: car2go North America

Media Agency

Account Director: Heather Howells

Chief Executive: Nick Pappas

Media Agency: Swellshark

Media Supervisor: Michael Marfisi

Creative Agency

Art Director: Seain Willingham

Chief Creative Officer: Micky Ogando

Communications Director: Michael Silverman

Copywriter: Chris Nordahl

Creative Agency: Bakery

Executive Producer: Margaret Schrader

Producer: Chuy Hernandez

Digital Production Company

Photography: Tania Bustillos

Production Company

Director: Aaron Platt

Production Company: Bobblehead

Producer: Seana Flanagan

Offline

Editor: Dieter Galván

Genres: Comedy

Categories: Automotive, Cars

Edelman, Wed, 14 Feb 2018 14:00:00 GMT