Dr. Oetker, BBDO Düsseldorf and CraftWork solve the biggest problem in 21st century baking... Bake Off fans will love this.
For the modern baker, things have never been more exciting. Exotic, intricate recipes are literally at your fingertips thanks to the Internet, and you can call up half-forgotten old favourites with just a few taps. But while smartphones and tablets have been revolutionary, they have one problem that old fashioned cookbooks don’t – they don’t respond well to mucky fingers.
That’s why BBDO Düsseldorf created a clever app for their client Dr. Oetker that allows bakers to navigate recipes on their devices without smearing screens with cake mixture, flour and dough. The app allows users to use air gestures instead of touching the screen.
The app was launched for Christmas, which is one of the most popular times for baking in Germany. Each recipe is brought to life by a series of short looping film steps. The user only has to push the BAKEMODE button within a recipe to begin the magic. Thanks to technology that detects the hand movement through the device‘s camera, bakers are able to navigate a recipe like never before.
Dr. Oetker is the leading baking brand in Germany. It’s been around for over 125 years – but the new app has helped it connect with 21st century bakers. And it’s turned out to be a solution that bakers have been crying out for – 90% of user reviews are five stars.