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Bake & Wake: The Caffeinated Turkey Rub to Fight Off Effects of Tryptophan

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Zulu Alpha Kilo launches Christmas product with a 15-minute video of a masseuse tenderising a turkey

Bake & Wake: The Caffeinated Turkey Rub to Fight Off Effects of Tryptophan
Zulu Alpha Kilo has mixed the bizarre with the charitable for their turkey themed agency holiday card.

The “card” takes a three-pronged approach. The first is a product the agency has created called Bake & Wake. It’s a caffeinated turkey rub crafted to keep you awake and alert after a sleep-inducing turkey binge.  Zulu partnered with a local artisan spice house, First Spice Mixing Company LTD to create the rub and Zulu designed the packaging in-house.
The second prong is a video entitled Turkey Rub, featuring an Australian masseuse who delicately tenderises a real turkey using a combination of massage and relaxation techniques. The 15-minute video covers the entire session, including application of the butter, inserting of the stuffing, shiatsu massage, and of course, seasoning the bird with the Bake & Wake turkey rub.

The agency also showed its charitable side by donating 150 turkeys to Second Harvest, a food rescue organisation that provides 30,000 meals a day in Toronto.

In Christmases past, the agency fed 8,000 homeless people through its Singing Zuligans site, and created the Kringl app in partnership with Make A Wish Canada, bringing Santa into over 500,000 homes around the world.
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Post Production / VFX

Post Production Company: zulubot

Production Company

Casting Director: Shasta Lutz

Director: Zak Mroueh

DOP: Rob Dutchin

Producer: Marc Millard

Production Company: zulubot


Audio Post Production: zulubot

Producer: Jolette Samuel

Sound Engineer: Stephen Stepanic


Edit Company: zulubot

Editor: Max Lawlor

Creative Agency

Account Team: Matt Sinuita, Eric Kormos

Art Director: Manali Kulkarni

Chief Creative Officer: Zak Mroueh

Creative Agency: Zulu Alpha Kilo

Designer: Jack Curtis

Digital Strategy: Sean Bell

Producer: Cherie O’Connor (video) Laura Dubcovsky (print)

Writer: Dylan Verwey

Zulu Alpha Kilo, Fri, 08 Dec 2017 11:04:33 GMT