Dating app Badoo has created a series of empowering ads to celebrate the nation’s masturbators who have selflessly resisted having sex during the Covid-19 outbreak, helping the national effort to stop further spread of the virus by staying home and engaging in some self-love. 

While lockdown rules are continuing to ease, with small social bubbles allowed and pubs, bars and restaurants reopening their doors, abstaining from visiting multiple households is still encouraged to help reduce Covid-19 spreading. To thank those single Brits staying indoors and giving up their sex lives, dating app Badoo worked with The Romans to create an ad campaign to thank the nation for staying home and wanking. 

37% of singletons said they had masturbated more than usual during lockdown – an average of once a day, every week, from March 23rd until now. 

The Romans worked with London based illustrator, Alice Skinner, to create the colourful collection of illustrations, evoking the Blitz spirit encouraging masturbation and solo sex – with slogans such as ‘Flick For Victory’ and ‘Make Do and Masturbate’.

The illustrations can be seen Badoo’s on billboards, fly posters across London and on social ads. 

Natasha Briefel, UK marketing director, Badoo said: “We know being single in lockdown has been tough for many, so wanted to find a fun and playful way to open up an honest conversation about masturbation and solo sex, while saying thank you to those who have avoided temptation to break the rules. We’ve seen lots of great connections being made during this period of digital courtship in lockdown, so want to encourage our users to be kind to one another, chat, meet and date honestly and safely when they're comfortable doing so.”