Marketing Matters
Wed, 18 May 2022 06:57:00 GMT
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Badger and Serta Simmons Elevate Your Sleep in Luxurious Campaign
Campaign relaunches the brand's Beautyrest Black Collection with spot directed by Janusz Kaminski
The Badger Agency is launching a new, integrated campaign for Serta Simmons' relaunch of its Beautyrest Black Collection.
“Our ‘Sleep First Class’ campaign elevates sleep to a luxury – one that speaks to those who want the best in life and understand the importance of consistent sleep, night after night,” says Madonna Badger, chief creative officer at the Badger Agency.
Directed and shot by Oscar-winning cinematographer Janusz Kaminski, the integrated campaign leverages Kaminski’s trademark style and approach, including storytelling that merges the technical with the emotional.
In his first collaboration with Beautyrest, Kamiński was looking to demonstrate how Beautyrest Black transports the viewer to a tranquil state for an elevated sleep experience, and used the nature-inspired advertising spots to bring that to life. He said that he, quite simply, “love(s) making beautiful imagery that evokes emotion.”
Regarding the collaboration with Janusz, Madonna Badger comments: “Working with Janusz Kaminski is a dream come true for me. He elevates the creative in every way. His unique vision of modern luxury and his ability to create a dreamlike atmosphere in every shot, will set Beautyrest apart.”
The :30, :15 and :6 ads will be running across national cable as well as digital platforms.
view more - Creative
CREDITS
Brand: Beautyrest Black/Serta Simmons Bedding
Taylor Beckstead - Vice President, Brand Marketing
Matt Gill - Senior Brand Manager
Katy Underwood - Associate Brand Manager
Agency: Badger Agency
Madonna Badger - Chief Creative Officer & Founder
Natalie Troubh - President
Clark Fisher - Executive Creative Director
Celeste Holt-Walters - Head of Production
Alex Castillo - Creative Director
Grethel Zarate - Senior Art Director
Mary Read Askew - Account Director
Donna Amore - Senior Account Executive
Willem Koppel - Senior Producer
Maddie Echeverria - Junior Producer
Production House: Independent Media
Janusz Kaminski - Director
Susanne Preissler - Executive Producer/Managing Partner
Liam Ahern - Executive Producer
Nadine Brown - Line Producer
Bartosz Nalazek - Still Photographer
Chile Service Company: The Roots
Editorial: Arcade Edit
Paul Martinez - Editor/Partner
Sila Sawyer - Executive Producer/Partner
Alexandra Leal - Post Producer
Audio: Heard City
Audio Engineer: Evan Mangiamele
Color: Company 3
Colorist: Jill Bogdanowicz
VFX: Platige
Executive Producer: Aurelien Simon
Postproducer: Sonia Marcinkowska
CG / VFX Supervisor: Maciej Szewczenko
Creative Director: Gawain Liddiard
On-Set Supervisor: Gawain Liddiard
CG generalist: Łukasz Szyszka, Maciej Szewczenko
Fx/sim: Maciej Szewczenko, Łukasz Szyszka
Compositing: Łukasz Szyszka, Sebastian Faliński, Paweł Małkowski
Online: Mariusz Seliga
Categories: Home, Bedroom
Marketing Matters, Wed, 18 May 2022 06:57:00 GMT
