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Badger and Serta Simmons Elevate Your Sleep in Luxurious Campaign

Creative 244 Add to collection

Campaign relaunches the brand's Beautyrest Black Collection with spot directed by Janusz Kaminski

Badger and Serta Simmons Elevate Your Sleep in Luxurious Campaign

The Badger Agency is launching a new, integrated campaign for Serta Simmons' relaunch of its Beautyrest Black Collection.

“Our ‘Sleep First Class’ campaign elevates sleep to a luxury – one that speaks to those who want the best in life and understand the importance of consistent sleep, night after night,” says Madonna Badger, chief creative officer at the Badger Agency.

Directed and shot by Oscar-winning cinematographer Janusz Kaminski, the integrated campaign leverages Kaminski’s trademark style and approach, including storytelling that merges the technical with the emotional.

In his first collaboration with Beautyrest, Kamiński was looking to demonstrate how Beautyrest Black transports the viewer to a tranquil state for an elevated sleep experience, and used the nature-inspired advertising spots to bring that to life. He said that he, quite simply, “love(s) making beautiful imagery that evokes emotion.”

Regarding the collaboration with Janusz, Madonna Badger comments: “Working with Janusz Kaminski is a dream come true for me. He elevates the creative in every way.  His unique vision of modern luxury and his ability to create a dreamlike atmosphere in every shot, will set Beautyrest apart.”  

The :30, :15 and :6 ads will be running across national cable as well as digital platforms. 

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Brand: Beautyrest Black/Serta Simmons Bedding

Taylor Beckstead - Vice President, Brand Marketing
Matt Gill - Senior Brand Manager
Katy Underwood - Associate Brand Manager

Agency: Badger Agency

Madonna Badger - Chief Creative Officer & Founder
Natalie Troubh - President
Clark Fisher - Executive Creative Director
Celeste Holt-Walters - Head of Production
Alex Castillo - Creative Director
Grethel Zarate - Senior Art Director
Mary Read Askew - Account Director
Donna Amore - Senior Account Executive
Willem Koppel - Senior Producer
Maddie Echeverria - Junior Producer

Production House: Independent Media

Janusz Kaminski - Director
Susanne Preissler - Executive Producer/Managing Partner
Liam Ahern - Executive Producer
Nadine Brown - Line Producer
Bartosz Nalazek - Still Photographer

Chile Service Company: The Roots

Editorial: Arcade Edit

Paul Martinez - Editor/Partner
Sila Sawyer - Executive Producer/Partner
Alexandra Leal - Post Producer

Audio: Heard City

Audio Engineer: Evan Mangiamele

Color: Company 3

Colorist: Jill Bogdanowicz

VFX: Platige

Executive Producer: Aurelien Simon

Postproducer: Sonia Marcinkowska

CG / VFX Supervisor: Maciej Szewczenko

Creative Director: Gawain Liddiard

On-Set Supervisor: Gawain Liddiard

CG generalist: Łukasz Szyszka, Maciej Szewczenko

Fx/sim: Maciej Szewczenko, Łukasz Szyszka

Compositing: Łukasz Szyszka, Sebastian Faliński, Paweł Małkowski

Online: Mariusz Seliga

Categories: Home, Bedroom

Marketing Matters, Wed, 18 May 2022 06:57:00 GMT