Badger Agency Announces Two Key Appointments

Madonna Badger, founder and chief creative officer at the Badger Agency (BA) announces the elevation of managing director Natalie Troubh to president. In addition, fashion industry veteran Michelle Kessler-Sanders has been appointed as director of brand development and growth strategy.

“Natalie has been a driving force in our ability to provoke cultural change, redefine category norms and create long-term sustainable growth,” notes Badger.  “Through clear-eyed determination and focused effort over the span of our seven years together, she has propelled our agency as well as the industry at-large - helping to create award-winning and results-driven creative as well as a culture of inclusion and impact.”

Regarding the appointment of Kessler-Sanders, Badger adds: “I’m thrilled to welcome my friend and colleague Michelle to our agency as we accelerate our promise to create impactful, disruptive advertising that specializes in reaching and connecting with women. Her executive level, cross-functional experience with global fashion brands brings a unique perspective and will help us continue to support our existing clients and grow our business.”   

Kessler-Sanders joins the agency with extensive brand-side experience having served as president of Calvin Klein 205W39NYC; fashion director for T, accessories director at Vogue, fashion director of Juicy Couture, senior vice president at Donna Karan, and Vera Wang’s creative director and executive vice president.

The agency’s additional leadership team members include Executive Creative Director Clark Fisher; Head of Production Celeste Holt-Walters; and Head of Strategy & Innovation Alex Marsh. They are charged with further evolving the agency's capabilities with a focus on partnerships, innovation, and digital strategy to help clients navigate changes in the media landscape and fuel market-leading growth.