Bad Taste Never Tasted so Good with This Flaviar Half-Assed Holiday Collection

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Drew Lightfoot directs cheeky new spots for the subscription-based booze service
Bad Taste Never Tasted so Good with This Flaviar Half-Assed Holiday Collection

BBH and the world’s biggest club for spirits enthusiasts, Flaviar, have put a clever spin on those tacky holiday gifts everyone hates to receive with the new Flaviar Half-Assed Holiday Collection and campaign.

“We wanted to disrupt the ordinary holiday gift giving with a bold and scrappy campaign to put Flaviar on the map,” said Ervin Strnisnik, VP of marketing, Flaviar. “The team at BBH discovered that many customers struggle to find something novel that stands out and shows the recipient that the gifter put thought into the purchase.”

In response, BHH came up with a memorable gifting experience by creating a limited-edition assortment of seemingly unthoughtful gifts. But all is not what it seems. Each ridiculously cliché holiday gift is imprinted with a secret code that unlocks a $300 Flaviar annual membership, which includes four premium bottle selections, four tasting boxes, access to exclusive releases and more. Buyers can choose from an assortment of half-assed items, including a 'World’s Best #1' coffee mug, a snowman tie, reindeer slippers and obnoxious 'Seasons Greetings' socks. 

The campaign from BBH features a series of short social tongue-in-cheek spots, showcasing a luxurious holiday setting complete with dim lighting, a crackling fire and an actress in a gold holiday gown. In each spot, she tempts us with one of the kitschy gifts, including a 'jenky scarf', 'craptastic socks' and a 'tasteless tie'. The spots are signed off with the slogan 'Bad taste never tasted so good'.

The campaign culminates with a pop-up activation at Bryant Park during the holiday market on Friday, December 6th from 9:00 am to 9:00 pm. A booth will showcase all of the half-assed gift options buyers can choose from.  

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Creative Agency

Agency: BBH New York

Chief Creative Officer: Gerard Caputo

Creative Director: Diego Fonseca

Creative Director: Scott Cooney

Senior Art Director: Mussashi Shintaku

Associate Art Director: Camille Sudekum

Design Director: David Trumpf

Designer: Elijah Ervin

Head of Production: Brooke Kaylor

Content Producer: Marc Baill

Executive Producer: Lauren Fertitta

Director of Business Affairs: Librado Sanchez

Managing Director: Brett Edgar

Account Supervisor: Lucie Kittel

Account Manager: Cris Flores

Account Director: Julia Brenton

Project Manager: Adam Taverniti

Strategist: Adam Taverniti


Production & Post

Production Company: Black Sheep Studios NY

Director: Drew Lightfoot

Director of Photography: Zach Jopling

Supervising Producer: Marc Baill

Production Manager: Jake Sharpless

Production Designer: Kit Sheridan

Casting By: Lisa Rubenstein

Stills Photographer: Brian Truncali

Director of Operations, Print: John Connolly

Lead Retoucher: Brian Truncali

Retoucher: Sam Wallander

Stills Assistant: Mace Vannoni


Edit

Editor: Jim Schwartz

Assistant Editor: Ryan Wentz

Motion Designer: Roman Micevic

Record & Mix: Kevin Hastings

Original Score: Lonnie Jordan


Post

Color By: Irving Harvey

Colorist: Matthew Greenberg

Color Assistant: Kevin Ratigan

Finishing Producer: Samuel Gursky

Finishing Producer: Kerry Mack

Categories: Spirits, Alcoholic Beverages

BBH New York, 7 months ago