BBH and the world’s biggest club for spirits enthusiasts, Flaviar, have put a clever spin on those tacky holiday gifts everyone hates to receive with the new Flaviar Half-Assed Holiday Collection and campaign.

“We wanted to disrupt the ordinary holiday gift giving with a bold and scrappy campaign to put Flaviar on the map,” said Ervin Strnisnik, VP of marketing, Flaviar. “The team at BBH discovered that many customers struggle to find something novel that stands out and shows the recipient that the gifter put thought into the purchase.”

In response, BHH came up with a memorable gifting experience by creating a limited-edition assortment of seemingly unthoughtful gifts. But all is not what it seems. Each ridiculously cliché holiday gift is imprinted with a secret code that unlocks a $300 Flaviar annual membership, which includes four premium bottle selections, four tasting boxes, access to exclusive releases and more. Buyers can choose from an assortment of half-assed items, including a 'World’s Best #1' coffee mug, a snowman tie, reindeer slippers and obnoxious 'Seasons Greetings' socks. 

The campaign from BBH features a series of short social tongue-in-cheek spots, showcasing a luxurious holiday setting complete with dim lighting, a crackling fire and an actress in a gold holiday gown. In each spot, she tempts us with one of the kitschy gifts, including a 'jenky scarf', 'craptastic socks' and a 'tasteless tie'. The spots are signed off with the slogan 'Bad taste never tasted so good'.

The campaign culminates with a pop-up activation at Bryant Park during the holiday market on Friday, December 6th from 9:00 am to 9:00 pm. A booth will showcase all of the half-assed gift options buyers can choose from.