Bacon de Czar Awarded for PFA Project

Bacon de Czar got awarded for their PFA-project yesterday at the Danish Internet Awards, DIA. 

 

Pensions are often considered complicated and inaccessible. PFA set out to simplify matters and invented the term "pensions tallet" - kind of a personal BMI for how financially fit you are for retirement. Users could calculate their own Pension BMH on the PFA-site and take a travel forward in time to see their future lives as pensioners in different scenarios. This interactive time travel made the subject feel more emotionally relevant. 

 

 

It was our focus to de-mystify "Pensions" and it worked well: Over 2% of the entire population calculated their own score and spent an average of 13,5 minutes on the campaign site.