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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Bacon Brand Partners with TikTok Music Producers to Create Beats Using the Sound of its Sizzling Bacon

23/07/2021
Advertising Agency
New York, USA
215
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Ogilvy recorded the real-wood smoked bacon sizzling then pressed it onto vinyl to create Bacon Beats

Hear that? It’s not the crackle and pop of a vinyl record. It’s bacon sizzling. So, how could Wright Brand own this delicious sonic coincidence? By recording their real-wood smoked bacon sizzling and pressing it onto vinyl to create Bacon Beats. Using high-fidelity equipment, Wright Brand recorded its bacon sizzling for 19 minutes and 22 seconds (the year the brand was founded) and pressed it onto Side A. On Side B, they interviewed Wright Brand employees at the bacon plant in Vernon, Texas.

Now that the vinyl was pressed, they sent it to TikTok Music Producers to spin original Bacon Beats, sampling the sizzle and interview soundbites. The brand then posted their pure, unadulterated sizzle on TikTok and YouTube, so others could create their own Bacon Beats.

For Record Store Day (Saturday 07/17), Wright Brand sent a handful of Bacon Beats vinyl to independent record stores across the United States for customers to find and enjoy.


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Work from Ogilvy North America
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