Ogilvy North America
Fri, 23 Jul 2021 15:40:13 GMT
Hear that? It’s not the crackle and pop of a vinyl record. It’s bacon sizzling. So, how could Wright Brand own this delicious sonic coincidence? By recording their real-wood smoked bacon sizzling and pressing it onto vinyl to create Bacon Beats. Using high-fidelity equipment, Wright Brand recorded its bacon sizzling for 19 minutes and 22 seconds (the year the brand was founded) and pressed it onto Side A. On Side B, they interviewed Wright Brand employees at the bacon plant in Vernon, Texas.
Now that the vinyl was pressed, they sent it to TikTok Music Producers to spin original Bacon Beats, sampling the sizzle and interview soundbites. The brand then posted their pure, unadulterated sizzle on TikTok and YouTube, so others could create their own Bacon Beats.
For Record Store Day (Saturday 07/17), Wright Brand sent a handful of Bacon Beats vinyl to independent record stores across the United States for customers to find and enjoy.
Executive Creator Director: Dave Loew
Executive Creator Director: Isaac Pagan
Associate Creative Director: Chris Petersen
Associate Creative Director: Seth Mollerup
Account Director: Arianna Coxe
Account Director: Kelly Jackson
Associate Producer: Mackenzie Schumann
Associate Strategy Director: Meg Crawford