Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Backyard's Rob Pritts 'Breakfast Braggers'

Creative 502 Add to collection

New work for Honey Nut Cheerio's out of Saatchi & Saatchi, NYC

Backyard's Rob Pritts 'Breakfast Braggers'

 

Los Angeles/NYC-based Backyard director Rob Pritts delivers the power of cereal quality control to kids and moms alike in this charming new :30. “Breakfast Braggers”, is for Honey Nut Cheerios and comes out of Saatchi & Saatchi, New York.  

To view the work, click here

The spot features a smug little boy and his strategic mother both gloating to the Honey Nut Cheerios’ Buzz Bee about their breakfast manipulation tactics, eventually realizing the bee is really the one running the show. Pritts’ casting and directing choices deliver an amusing opposition of a son brimming with mature confidence against his prim mother satisfied with her calculated methods of deception.
 
Client: Honey Nut Cheerios
Title: “Breakfast Braggers” :30
Airdate: Currently Airing
Production Company: Backyard, Bicoastal  
Director: Rob Pritts
DP: Florian Stadler
Producer: Kevin Sharpton
Executive Producer: Kris Mathur
Agency: Saatchi & Saatchi (New York)
Creative Directors: Peter Moore Smith, Johnnie Ingram
Copywriter: Jonathan Pepoon
Art Director: Scott Niemczura
Agency Producer: Nikki Castillo
Editorial: Beast (New York)
Editor: Jim Ulbrich
Editorial Producer: Elizabeth Krajewski
Animation: Laika (Portland)
Animation Producer: Rebecca Bowen
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Animation

Categories: Food, Breakfast

Backyard Productions, Tue, 12 Feb 2013 09:23:01 GMT