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Backyard's Rob Pritts 'Breakfast Braggers'



New work for Honey Nut Cheerio's out of Saatchi & Saatchi, NYC

Backyard's Rob Pritts 'Breakfast Braggers'


Los Angeles/NYC-based Backyard director Rob Pritts delivers the power of cereal quality control to kids and moms alike in this charming new :30. “Breakfast Braggers”, is for Honey Nut Cheerios and comes out of Saatchi & Saatchi, New York.  

To view the work, click here

The spot features a smug little boy and his strategic mother both gloating to the Honey Nut Cheerios’ Buzz Bee about their breakfast manipulation tactics, eventually realizing the bee is really the one running the show. Pritts’ casting and directing choices deliver an amusing opposition of a son brimming with mature confidence against his prim mother satisfied with her calculated methods of deception.
Client: Honey Nut Cheerios
Title: “Breakfast Braggers” :30
Airdate: Currently Airing
Production Company: Backyard, Bicoastal  
Director: Rob Pritts
DP: Florian Stadler
Producer: Kevin Sharpton
Executive Producer: Kris Mathur
Agency: Saatchi & Saatchi (New York)
Creative Directors: Peter Moore Smith, Johnnie Ingram
Copywriter: Jonathan Pepoon
Art Director: Scott Niemczura
Agency Producer: Nikki Castillo
Editorial: Beast (New York)
Editor: Jim Ulbrich
Editorial Producer: Elizabeth Krajewski
Animation: Laika (Portland)
Animation Producer: Rebecca Bowen
view more - Creative
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Genres: Animation

Categories: Food, Breakfast

Backyard Productions, Tue, 12 Feb 2013 09:23:01 GMT