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Background Characters Have Their Say in New Assassin’s Creed Odyssey Films

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DDB Paris teams with makemepulse to launch 'My Life as an NPC' social campaign

Background Characters Have Their Say in New Assassin’s Creed Odyssey Films

DDB Paris has launched a new social campaign for Ubisoft's latest release Assassin's Creed Odyssey - only this time the story is not about heroes or villains.

The campaign focuses on those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest - or worse still, those who have only a single line of dialogue that they repeat over and over: NPCs.

NPCs are non-player characters in video games. Those whose only role is to create the illusion of life, and nothing else. And doing nothing else, well, that can get quite boring.

With humour and satire, the NPCs tell us the stories of their lives. From today until Tuesday 23rd October, on the Assassin’s Creed Facebook and Instagram pages, a shepherd, a courtesan, a Spartan, an actor and other characters from Assassin’s Creed Odyssey let their hair down with hilarious results.

This campaign films were created with the help of makemepulse, a digital production company which uses new motion capture technology to make characters larger than life.  

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Producer: Loic Bénart / Martin Sumeire

Sound Company: Studio Press Play On Tape / THE


Advertiser: Ubisoft

Brand: Assassin’s Creed Odyssey

Digital Agency

Digital Agency: Make Me Pulse

Producer: Nicolas Rajabaly, Frédéric Boyer, Antoine Ughetto,

Creative Agency

Agency account managers: Marie-Elise Archambaud, Olivier Guillerot

Art Director: Julien Beuvry

Client: Guillaume Carmona, Clément Prevosto, Valentin Meyer

Copywriter: Sonia Dos Santos

Creative Agency: DDB Paris

Creative Director: Alexis Benbehe & Pierre Mathonat

Executive Creative Director: Alexander Kalchev

Genres: Animation, Comedy, Storytelling

Categories: Gaming, Sports and Leisure

DDB Paris, Mon, 22 Oct 2018 09:53:17 GMT