Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

'Back to the Office' Instagram Game Has You Avoiding Maskless Colleagues and Overcrowded Pantries



Game from BBH Singapore marks the opening of offices in Singapore by getting employees workplace ready after a year of #WFH

'Back to the Office' Instagram Game Has You Avoiding Maskless Colleagues and Overcrowded Pantries

With working from home no longer the default mode in Singapore from 5 April, advertising agency BBH Singapore has launched an Instagram game that trains corporate staffers to be workplace ready again. Click here to check it out.

The interactive 8-bit game, named Back to the Office, is a tongue-in-cheek nod at workplace policies in a post Covid-19 world. Players take on the role of an employee at BBH Singapore, and they are tasked to avoid maskless colleagues, duck from client briefs for a post-Covid world, and escape an overcrowded pantry that breaches social-distancing guidelines. 

To power up, players are tasked to grab as many Covid-19 essentials as they can - whether that’s energy drinks or toilet paper rolls. It’s the ultimate game of post-WFH survival. 

The game is designed to resemble the interiors of the agency’s office at 5 Magazine Road, from its barn-like front doors to its black spiral staircase right in the middle of the office. 

The Ministry of Manpower has announced that up to 75% of staff can return to the office from 5 April, making Singapore one of the first few countries in the world to do so. 

This Instagram game is the agency’s way to get people to celebrate returning to the office as the nation prepares for an easing of guidelines.  

Christine Lim, art director at BBH Singapore, said that this is one initiative that adds a bit of fun to the workplace: “The return to the office is a big milestone for Singapore, and we hope that this game helps to ease the transition in an unexpected way. Hopefully it helps to combat some Monday work blues.” 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
BBH Singapore, Thu, 15 Apr 2021 13:53:27 GMT