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Bacardi's First Person Viewpoint Zombie Cocktail Film Will Get You Thirsty for Nightmares

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Film transports viewers into a first-person POV of someone inserting a mysterious video tape that plays instructions for the creepy BACARDÍ Zombie cocktail

Bacardi's First Person Viewpoint Zombie Cocktail Film Will Get You Thirsty for Nightmares

Halloween costume and party planning has already begun, and BACARDÍ is packing a punch with its latest creative campaign full of frights and delights.

All summer, BACARDÍ celebrated its campaign, “Do What Moves You,” but come Halloween, they’ll make people move in a different way: making them jump out of their seats with a spooky new Halloween cocktail film reminiscent of old school horror flicks.

More than your top-down recipe video, BACARDÍ’s Halloween cocktail film draws inspiration from horror classics like The ShiningThe RingSaw and Psycho – so viewers can really get in spirit as they mix up libations fit for the occasion.

The film transports viewers into a first-person POV of someone inserting a mysterious video tape (aptly marked with the brand’s bat logo) that plays instructions for the creepy BACARDÍ Zombie cocktail using jarring, horror-inspired props and camera techniques. The tension really escalates when the character from the tape suddenly appears in the living room with the viewer, creating a thriller within a thriller. A very delicious, very haunted Halloween cocktail waits on the other side for viewers who dare to watch the full video.


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Client

Advertiser: Bacardi

Digital Agency

Senior Account Director: Steven Panariello

Other

Special Effects Company: Tara Cooper

Creative Agency

Executive Creative Director: Marcos Kotlhar, Danilo Boe

Chief Creative Officer: David Lubars (WW)/ Greg Hahn(NY)

Executive Producer: Sofia Handler

Account Executive: Nora Stanton

Producers: Molly Ros

Head of Integrated Production: David Rolfe

Music Producer: Julia Millison

Senior Business Affairs Manager: Kathy Bannon

Production Services Director: Jessica Nugent

Senior Project Manager: Noreen Masih

Associate Business Affairs Manager: Reid Pierce

Communications Planning Director: Jen Leung

Production Company: The Voorhes

Senior Vice President, Chief Production Officer: Jessica Strode

Production Company

DOP: Adam Voorhes

Stylist: Robin Finlay

Cinematographer: Josh Verduzco

1st Assistant Director: Nick Cabrera

2nd Assistant Director: Dave Creaney

Talent Acquisition

Talent Crew: Nicki Longoria

Genres: Horror, In-camera effects, People

Categories: Spirits, Alcoholic Beverages

BBDO North America, Mon, 24 Sep 2018 17:44:37 GMT