BBDO North America
Mon, 24 Sep 2018 17:44:37 GMT
Halloween costume and party planning has already begun, and BACARDÍ is packing a punch with its latest creative campaign full of frights and delights.
All summer, BACARDÍ celebrated its campaign, “Do What Moves You,” but come Halloween, they’ll make people move in a different way: making them jump out of their seats with a spooky new Halloween cocktail film reminiscent of old school horror flicks.
More than your top-down recipe video, BACARDÍ’s Halloween cocktail film draws inspiration from horror classics like The Shining, The Ring, Saw and Psycho – so viewers can really get in spirit as they mix up libations fit for the occasion.
The film transports viewers into a first-person POV of someone inserting a mysterious video tape (aptly marked with the brand’s bat logo) that plays instructions for the creepy BACARDÍ Zombie cocktail using jarring, horror-inspired props and camera techniques. The tension really escalates when the character from the tape suddenly appears in the living room with the viewer, creating a thriller within a thriller. A very delicious, very haunted Halloween cocktail waits on the other side for viewers who dare to watch the full video.
view more - Creative
Senior Account Director: Steven Panariello
Special Effects Company: Tara Cooper
Executive Creative Director: Marcos Kotlhar, Danilo Boe
Chief Creative Officer: David Lubars (WW)/ Greg Hahn(NY)
Executive Producer: Sofia Handler
Account Executive: Nora Stanton
Producers: Molly Ros
Head of Integrated Production: David Rolfe
Music Producer: Julia Millison
Senior Business Affairs Manager: Kathy Bannon
Production Services Director: Jessica Nugent
Senior Project Manager: Noreen Masih
Associate Business Affairs Manager: Reid Pierce
Communications Planning Director: Jen Leung
Production Company: The Voorhes
Senior Vice President, Chief Production Officer: Jessica Strode
DOP: Adam Voorhes
Stylist: Robin Finlay
Cinematographer: Josh Verduzco
1st Assistant Director: Nick Cabrera
2nd Assistant Director: Dave Creaney
Talent Crew: Nicki Longoria
Genres: Horror, In-camera effects, People
Categories: Spirits, Alcoholic BeveragesBBDO North America, Mon, 24 Sep 2018 17:44:37 GMT