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BACARDI’s Dance Tracking Wristbands Allow Festival Goers to Turn Moves into Prizes

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Shakers Club activation from BBDO New York invites music fans to the CASA BACARDI tent and get moving to their favourite music

 BACARDI’s Dance Tracking Wristbands Allow Festival Goers to Turn Moves into Prizes

Live music is back. And to celebrate its triumphant return, BACARDI is doing more than just throwing their logo on a tent or a tote bag to capture consumer attention. 

Teaming up with BBDO New York and music festivals around the country, the rum brand is inviting festival goers to do what they already love to do at festivals: Dance. A lot. And thanks to their newly launched dance-tracking wristbands, music fans will be able to exchange all those dance moves for various perks and prizes at Gov Ball, Outside Lands, and EDC Orlando to unlock an even more memorable experience with their friends.

At any participating festival, all fans need to do is visit the CASA BACARDI tent, pick up a free move-tracking band, and then shake, shuffle and shimmy to all their favourite artists. When they’re ready for a break (or an ice cold refreshment), they can return to the BACARDI area to exchange those moves for things like costumes, festival gear, merch, backstage passes, music equipment, Masterclass lessons in music mixing, and even a personal limo ride to skip the rush home.

BACARDI will also be featuring the best moves captured at each festival day on their social feed, encouraging music fans everywhere (with the help of a few influencers) to “Do What Moves You.”

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BACARDI

Chief Marketing Officer: John Burke

Global SVP Marketing: Ned Duggan

Global Head of Brand Marketing: Laila Mignoni

Sr. Global Brand Manager, Digital: Erica Son

Brand Director, Media: Paul McDonnell

Brand Manager: Christina Mandich

Brand Manager: Nicole Ransom

Head of Global Music and Business: Missy Worth

Director, Public Relations: Erika Lam

BBDO New York

Executive Creative Director: Alex Booker

Executive Creative Director: Phil Sicklinger

Creative Director: Taylor Marsh

Creative Director: Jackson Harper

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Junior Copywriter: Aaron Marshall

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Executive Producer: Jess Coccaro

Senior Interactive Producer: Margaux Ravis

Digital Producer: Alex Hilliard

EVP Managing Director: Steven Panariello

VP Account Director: Josh Freeland

Social Manager: Griselda Sanchez

Assistant Account Executive: Hannah Zaremba

Planning Director: Raheal Aragawi

Project Management Director: Mikaal Hurry

Business Affairs Manager: Kathleen Bannon

MOSAIC

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Junior Account Manager: Jason Cole-Gillard

OMD

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Associate, Digital Activation: Rachel Rullo

H&S

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MAKE

Creative Director: Danny Robashkin,

Executive Producer: Oren Robashkin,

Producer: Iana Prakheeva,

Creative Editor: Amber Navarrete,

3D/Rendering: Ben Lodge,

Motion Graphics: Anna Taberko,

Categories: Spirits, Alcoholic Beverages

BBDO New York, Fri, 29 Oct 2021 15:15:18 GMT