BACARDÍ Shakes Things up with Instagram Cocktail Competition

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BBDO New York and BACARDÍ challenges all at-home bartenders with the #BacardiMojitoRemix contest
BACARDÍ Shakes Things up with Instagram Cocktail Competition
As the world continues to adapt to its 'new normal' and video-chat social gatherings, there’s no better time for experimentation and exploration – especially when it comes to a delicious cocktail.

That’s why with the help of ad agency BBDO New York, BACARDÍ Rum is challenging all at-home bartenders – and even some celebrities— to join the #BacardiMojitoRemix Contest, an Instagram competition that calls on consumers to put their own spin on the signature mojito recipe! Keeping the key ingredients of the iconic drink consistent – BACARDÍ Rum, lime, and club soda – the mojito remix leaves it up to budding mixologists to infuse this classic cocktail with their creative spin.

From now until 18th May, rum drinkers will be able to share their reimagined mojito recipes and cocktail photos with BACARDÍ using the hashtag #BacardiMojitoRemix and be entered into the contest. Whether it’s the use of an exotic hard-to-find ingredient or an unexpectedly beautiful garnish, BACARDÍ Global Rum Master, David Cid will be on the hunt to find the top eight finalists from across the nation and their remixed mojito recipes.

Once the eight finalists are selected, consumers will have the chance to vote for their favourite mojito recipe on the Instagram channel from 25th – 27th May. The winning Mojito Remix and the at-home mixologist behind the recipe will receive an exclusive virtual BACARDÍ rum happy hour DJ’d by MICK!
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Client

Client: BACARDI

Chief Marketing Officer: John Burke

Vice President, Brand Managing Director: Ned Duggan

Creative Excellence Director: Laila Mignoni

Creative Excellence Manager: Avril Nunez

Director, Brand Public Relations: Jamie Cooper Williams

AGENCY

Agency: BBDO

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Directors: Marcos Kotlhar and Danilo Boer

Creative Director: Taylor Marsh

Art Director: Ellen O’Donnell

Copywriter: James Henderson

Senior Project Manager: Noreen Masih

Head of Integrated Production: David Rolfe

Producer: Caroline Deason

Sr. Business Affairs Manager: Kathy Bannon

Executive Vice President, Managing Director: Steven Panariello

Vice President, Account Director: Josh Goodman

Account Director: Josh Freeland

Senior Social Manager: Clare McGough

PRODUCTION

Production Company: Squad47

Creative Director/Editor: Steve Greenstein

Senior Animator: Tim Bubb

Public Relations Agency: Harrison & Shriftman

CEO and Co-Founder: Elizabeth Harrison

Senior Vice President, Brand Engagement: Veronica Rodriguez

Vice President: Erika Lam

Director: Anina Bose

Account Supervisor: Nikky Dudek and Heidi Smolevitz

Account Executive: Summer Ziernicki

Assistant Account Executive: Lizzie Nelson

Categories: Spirits, Alcoholic Beverages

BBDO New York, 3 months ago