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Bacardi Hacks YouTube with the Launch of 'The Beat Machine'

Creative 1.7k Add to collection

BBDO New York's new innovation lets viewers create their own take on Major Lazer and Anitta's 'Make It Hot' track

Bacardi Hacks YouTube with the Launch of 'The Beat Machine'

Year after year, Bacardi has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to Do What Moves You – both physically and emotionally.

Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, the global spirits brand is up to it again following the launch of its new summer campaign, 'Pass the Beat.' This time, BACARDÍ is hacking YouTube with The Beat Machine.

Created by BBDO New York, The Beat Machine transforms the underused keyboard “fast forward” feature on YouTube into a digital sound board and editing table. Using numbers 1 to 10 on their keyboard and the Beat Machine video, hosted on Bacardi USA’s YouTube page, viewers can create their own take on Major Lazer and Anitta’s 'Make It Hot' track and music video – which first made its debut in the Pass the Beat summer spot.

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Advertiser: BACARDÍ

Chief Marketing Officer: John Burke

Brand Managing Director: Ned Duggan (VP)

Creative Director: Laila Mignoni

Director: Roberto Laverde (Global Rums)

Post Production / VFX

Post Production Company: (Blacksmith)

VFX Supervisor: Daniel Morris (Lead Compositor, Blacksmith)

Producer: Evan Bauer (The Mill)

Colourist: Mikey Rossiter (The Mill)

Compositor: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn (Blacksmith)

CG Artists: Tuna Unalan, Vitaliy Burov (Blacksmith)

Executive Producer: Charlotte Arnold (Blacksmith), Andrew Sommerville (The Mill)

VFX Producer: Tina Chen (Blacksmith)

Color Company: The Mill

Colour Coordinator: Blake Rice (The Mill)

Colour Assistant: Elias Nousiopoulos (The Mill)


Sound Company: Sonic Union

Sound Engineer: Steve Rosen

Producer: Patrick Sullivan (Senior)

Directors: Justine Cortale (Studio)


Production Company: BBDO Studios

Director: Andrew Osborne

DoP: Tinx Chan, Billy Siegrist

Producer: Raven Jensen

Studio: Michael Gentile (Lead), Andre Rowe (Producer), Luke Butler (Producer)

Editor: Alex Lubars (Animator)

Creative Agency

Creative Agency: BBDO

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Executive Creative Director: Marcos Kotlhar, Danilo Boer

Producer: Molly Ross

Associate Creative Director: Gabrielle Attia, Bruno Borges

Senior Project Manager: Noreen Masih

Head of Integrated Production: David Rolfe

Executive Producer: Sofia Handler

Production Services Director: Jessica Nugent (VP)

Senior Business Affairs Manager: Kathy Bannon

Music Producer: Julia Millison

Senior Account Director: Steven Panariello (EVP)

Account Manager: Meghan Wood

Account Executive: Aimee Chimera

Social: Clare McGough (Manager)

Group Planning Director: Jessica Strode (SVP), Steve Panawek (SVP)

Communications Planning Director: Jen Leung

Communications Planner: Ali Goldsmith

Group Planning Director: Jessica Strode (SVP), Steve Panawek (SVP)

Production Company

Production Company: Stink

Director: Jovan Todorovic

Executive Producer: Fran McGivern

Producer: Mark Walejko

DOP: Stuart Winecoff

Managing Director: Jeff Baron

Head of Production: Nick Fuller

Production Supervisor: Tavo Muñoz, Giovanna Giangregorio

Communications: Shawn Vincent (Co-ordinator)

1st AD: Monty Greenlee

Stylist: Coco Cassibba, Celia Arias, Thomas Dunkin (Groomer)

Choreographer: Calvit Hodge


Music Company: Sound Tree

Head of Production: Luis Almau (Music Production)

Producer: Jay James (MD)


Edit Company: Final Cut

Editor: Joe Guest

Edit Assistant: Lucas Moesch

Producer: Penny Ensley

Executive Producer: Sarah Roebuck

Genres: Music & Sound Design, Musical

Categories: Spirits, Alcoholic Beverages

BBDO New York, Wed, 07 Aug 2019 17:14:44 GMT