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Babybels Battle Sweet City in Heroic Mock Film Trailer

Creative 326 Add to collection

With agency Havas Chicago, the spot was directed by Academy Award winner Hervé de Crécy (Logorama) for Babybel's global campaign

Babybels Battle Sweet City in Heroic Mock Film Trailer
Eastness Productions has collaborated with French production company Solab and creative agency Havas Chicago on 'Join the Goodness' campaign. The film for Babybel was directed by Academy Award winner Hervé de Crécy (Logorama).

With his distinct humour and style, de Crécy transforms Bangkok into the Land of the Babybels, where our heroes free the city from the reign of the junk food villains. Eastness provided Thailand production services for the shoot.

The never-before-seen view of Bangkok is possible thanks to a close and rewarding collaboration between Hervé, Solab and the Eastness teams. Skilled and talented local crew, including line producer Jeab Indageha, production manager Will Dtangpaibool and art teams, also made a vital contribution.

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Client: Babybel


Agency: Havas

ECD: Stéphane Xiberras

Creative Director: Stephan Schwarz

Copywriter: Alexandre Girod

AD: Julien Vergne

Creative Producer: Morgane Bohn


Director: Hervé de Crécy

Produced by SOLAB

DOP: Agustin Claramunt

Producer: Nicolas Tiry

Line Producer France: Amine Ketem

Line Producer Thailand: Piyaporn Indageha (Jeab)

Production Manager: Will Dtangpaibool

Production services: Eastness

Art Director: Siranat Ratchusanti (Big), Prawit Supo (King)

Stylist: Preeyanan Suwannathada (Lin)

Casting: Jay Morin


Post Production: Platige Image

VFX Supervisors: Arthur Zicz, Mateusz Wisniewski and Kamil Dabkowski

Categories: Food, Dairy

Havas US, Tue, 16 Jun 2020 08:59:00 GMT