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Baby Takes Its First Ride Home in Heartwarming Uber Spot

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PSP and 72andSunny help Uber on an emotional journey
Baby Takes Its First Ride Home in Heartwarming Uber Spot

Directed by Natalie Rae, Uber's 'First Ride' commercial takes viewers on a journey as new parents take their baby home for the first time.

We follow the couple as they navigate through a busy hospital only to enter the street.

The couple gets into a Uber where they can finally take a breath and trust the Uber driver to get them home safely. 

This spot was created by 72andSunny and co-produced by TF7 and Production Portugal.

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Advertiser: Uber

Creative Agency

Creative Agency: RIDE

Executive Creative Director: Jerome Austria

Head of Programme Manag. EMEA: Eva Brilmayer

Producer: Karin Eckhardt

Strategist: Alexandra Matine

Production Company

Production Company: 72andSunny

Senior Producer: Nicola Brown

Creative: Frenkel Schonfeld

Director: Natalie Rae

DOP: Magnus Joenck

Producer: Simon Eakhurst

Production Service

Production Service Company: PSP - Production Portugal co-produced with TF7

Managing Partner: Patrícia Lino

Producer: Silvia Reis


Producer: Edrice Saaed

Genres: People, Storytelling

Categories: Travel, Ride Sharing and Taxi Apps

Production Portugal, Spain and Malta, Tue, 19 Nov 2019 11:34:11 GMT