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Baby Queen Opens Her Hallucinatory Mind for Trippy Video 'Medicine'

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FAMILIA's David East directed the video focussing on the impact of medication on mental health
Baby Queen Opens Her Hallucinatory Mind for Trippy Video 'Medicine'

FAMILIA’s David East directs Baby Queen’s follow-up to Buzzkill - MEDICINE. 

Born in Durban, South Africa, and now based in London, multi-instrumentalist and singer-songwriter Bella Latham adopted the moniker Baby Queen to write about the whirlwind life of Instagram influencers and fashion parties she found herself immersed in when she moved to London as a teenager. Baby​Queen makes grunge-pop for a disaffected Gen Z, tackling issues like internet addiction and mental health head-on with incisive satire.

"Having worked with Baby Queen a few times and being close friends, this was a real treat to make. From start to finish it felt like a real collaboration. We wanted to create something that felt like it was all a bit of a hallucination. Creating a room that chopped and changed throughout almost felt like her mind. This was our approach. We had a great team from Poppy the art director to Thomas Hole DOP. The lighting was essential in this to bring this world to life and create an obscure atmosphere that she finds herself in. It was a real fun shoot." explains David.

The inspiration behind this was to tell a story about Baby Queens personal experiences with antidepressants and how they can affect your mental health. FAMILIA wanted to express this in a very light and vivid way. The songs lyrics speak for themselves and taking that into consideration, created a whole world that felt like Baby Queens mind. 


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Creative

DIRECTOR: David East 

EXECUTIVE PRODUCER: Toby Walsham 

HEAD OF MUSIC / PRODUCER: Ryan Morgan 

PRODUCER: Siobhan Daly 

PRODUCTION MANAGER / COVID SUPERVISOR: Beatrice Giustini 

PRODUCTION COMPANY: FAMILIA 

1ST AD: Aidan Quinn 

DOP: Thomas Hole 

1ST AC: Mark Gee 

STEADICAM: Tom McMahon 

EDITOR: Rich Woolway @ STITCH 

COLOURIST: Toby Tomkins @ CHEAT 

Artists

ARTIST STYLIST: Patricia Villirillo 

STYLIST ASSISTANT: Nelima Odhiambo 

ARTIST HAIR: Yusuke Morioka 

ARTIST MUA: Mona Leanne 

ART DIRECTOR: Poppy Riddell 

ASSISTANT ART DIRECTOR: Stella Hadjidemetriou 

Label and Management 

LABEL: Polydor 

CREATIVE DIRECTOR: Semera Khan 

MANAGEMENT: Seb Foux 

COMMISSIONER: Saorla Houston

Genres: Music performance

Categories: Music video, Short Films and Music Videos

FAMILIA, Mon, 28 Sep 2020 14:45:01 GMT