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Baby Nut Comes of Age to Help Shellebrate Birthdays in Style

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Only months after VaynerMedia introduced him to the world, Peanut Jr. gives those who missed out on birthday celebrations a day to remember

Baby Nut Comes of Age to Help Shellebrate Birthdays in Style

It seems like only yesterday VaynerMedia introduced Baby Nut and captured America’s heart on Super Bowl Sunday and now he is growing up.

Baby Nut is growing into Peanut Jr. and turning the legal drinking-age of twenty fun! Time moves fast in peanut years and Baby Nut hit a magical growth spurt that caused him to grow from a baby legume to 21-year-old Peanut Jr. But the spirit and wisdom of Mr. Peanut continues to live on in Peanut Jr. as he embarks on this new, nutty stage of life.  

For his 21st birthday, Peanut Jr. wants to help others who missed out on parties these past few months and give them a birthday they’ll always remember. Three lucky fans who had or will have a birthday in quarantine will win $2,100 in cash delivered to their doorstep by the iconic NUTmobile. To enter, fans must share their dream birthday gift in ten words or less on Twitter and include #MakeMyBirthdayNuts #Sweepstakes. The chance to win a birthday present from Peanut Jr. runs from August 11th to August 24th. 

Whether they spend their birthday winnings on a personal-sized backyard pool, a bean bag chair, or a bunch of mixed nuts, it’s sure to be a nutty celebration.

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AGENCY: VaynerMedia

Chief Creative Officer: Rob Lenois

EVP Nick Miaritis

Chief Production Officer: Aaron Kovan

Executive Creative Director: Mike Pierantozzi

Creative Director: Vince Lim

Creative Director: Matt Herr

Associate Creative Director: Chelsea Furlong

Associate Creative Director: Jes Vallee

Art Director: Jill Archibold

CopyWriter: Zach Schweikert

Senior Agency Producer: Lauren Dinsdale

Director of Business Affairs: Jaymie Lipman

VP, Group Account Director: Ryan Martin

Account Director: David Argov

Senior Account Executive: Morgan Mills

Project Manager: Cylla Senii



Managing Director, Silver Spoon: Dan Pack

Executive Producer, Silver Spoon: Laura Herzing

Creative Director, Silver Spoon: Alan Halls


CLIENT: Kraft Heinz

President, Beverages, Snacks and Desserts: Adam Butler

Head of Brand Build Marketing, Beverages, Snacks and Desserts: Vikramjeet Singh

Marketing Director, Snacks and Desserts: Rafik Lawendy

Associate Director Category Marketing: Patrick Horbas

Senior Marketing Analyst: Alec Imaizumi

Genres: Comedy, Dialogue

VaynerMedia, Wed, 12 Aug 2020 10:37:33 GMT