1 month ago
It seems like only yesterday VaynerMedia introduced Baby Nut and captured America’s heart on Super Bowl Sunday and now he is growing up.
Baby Nut is growing into Peanut Jr. and turning the legal drinking-age of twenty fun! Time moves fast in peanut years and Baby Nut hit a magical growth spurt that caused him to grow from a baby legume to 21-year-old Peanut Jr. But the spirit and wisdom of Mr. Peanut continues to live on in Peanut Jr. as he embarks on this new, nutty stage of life.
For his 21st birthday, Peanut Jr. wants to help others who missed out on parties these past few months and give them a birthday they’ll always remember. Three lucky fans who had or will have a birthday in quarantine will win $2,100 in cash delivered to their doorstep by the iconic NUTmobile. To enter, fans must share their dream birthday gift in ten words or less on Twitter and include #MakeMyBirthdayNuts #Sweepstakes. The chance to win a birthday present from Peanut Jr. runs from August 11th to August 24th.
Whether they spend their birthday winnings on a personal-sized backyard pool, a bean bag chair, or a bunch of mixed nuts, it’s sure to be a nutty celebration.
Chief Creative Officer: Rob Lenois
Chief Production Officer: Aaron Kovan
Executive Creative Director: Mike Pierantozzi
Creative Director: Vince Lim
Creative Director: Matt Herr
Associate Creative Director: Chelsea Furlong
Associate Creative Director: Jes Vallee
Art Director: Jill Archibold
CopyWriter: Zach Schweikert
Senior Agency Producer: Lauren Dinsdale
Director of Business Affairs: Jaymie Lipman
VP, Group Account Director: Ryan Martin
Account Director: David Argov
Senior Account Executive: Morgan Mills
Project Manager: Cylla Senii
POST/ ANIMATION: Silver Spoon
Managing Director, Silver Spoon: Dan Pack
Executive Producer, Silver Spoon: Laura Herzing
Creative Director, Silver Spoon: Alan Halls
CLIENT: Kraft Heinz
President, Beverages, Snacks and Desserts: Adam Butler
Head of Brand Build Marketing, Beverages, Snacks and Desserts: Vikramjeet Singh
Marketing Director, Snacks and Desserts: Rafik Lawendy
Associate Director Category Marketing: Patrick Horbas
Senior Marketing Analyst: Alec Imaizumi
Genres: Comedy, DialogueVaynerMedia, 1 month ago