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Baby Fights to Hold Back the Inevitable Tide in South African Nappy Ad

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The idea from King James riffs on the power that watery sounds have to provoke bodily functions

Baby Fights to Hold Back the Inevitable Tide in South African Nappy Ad
Independent South African creative agency King James was tasked with introducing the new Tiny Tots Nappies range from Pick n Pay. The resulting TV commercial plays with the sounds of water and the effect it has on humans, making them need to go to the loo. 
A dripping of a tap catches the baby boy’s ear. From then on he picks up on every watery sound in the home and eventually, despite trying with all his might, gives in. Which is no problem, as he’s wearing the nappy that stays dry for up to 12 hours.
He gives out a sigh of relief and continues with his day proving that a dry baby really is a happy baby.

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Advertiser: Pick n Pay

Post Production / VFX

Post Production Company: Black Ginger

Creative Agency

Art Director: Cameron Watson

Client Service: Melanie de Winnaar, Puleng Khasu

Production Company

Art Department: Gerhard Van Zyl

Director: Dean Blumberg

Director of Photography: Tom Revington

Producer: Chanelle Critchfield, Sarah Schopflin

Production Company: Massif

Stylist: Izzy De Vasconcelos


Music : Simon Ringrose


Edit Company: Deliverance Post

Editor: Anthony Lee Martin

Genres: Comedy, People, Storytelling

Categories: Beauty & Health, Baby care, Thu, 29 Nov 2018 14:59:35 GMT