BA Celebrates All Things 'British'

 

With new routes operating direct flights to London from cities like Colombo and Chengdu, British Airways is celebrating all things British in a new campaign by BBH Asia Pacific. 

The print campaign illustrates a British Airways plane serving up British icons and attractions from the River Thames to Big Ben in sections of the plane ranging from the plane’s tail to the cockpit. 

A schematic diagram accompanies the illustrations with a fact or quirk that includes:
•    Buckingham Palace – One Prince still up for grabs
•    Fish & Chips – Today’s catch in yesterday’s paper
•    Wembley Stadium – A cathedral of football and music

 

 

The work was developed for markets in Asia where British Airways is launching new routes direct to London.

Said Peter Callaghan, Creative Director, BBH Asia Pacific:
“The beginning of one's holiday starts right on the plane. We wanted to dramatise the British experience that one would get on BA.A celebration of BA's quintessentially British heritage.”

Niall O’Gorman, British Airways Marketing Lead, Asia and the Pacific said: “We were looking for a really innovative way to communicate Britain with British Airways.  We think the creative really achieves that, and as well as the launch of new routes, will really work for campaigns across existing routes for the entire region”.

Project Name: BA Plane
Project type: Print

Executive Creative Director: Scott McClelland 
Creative Director: Peter Callaghan
Art Directors: Uni Lee, Kenneth Foo
Copywriters: Angie Featherstone, Daniel Foo
Visualizer: Heng Loong Loh
Head of Print: Brell Chen
Print Producer: Lesley Chelvan
Head of Operations: Andy Nethercleft
Head of Print: Brell Chen
Print Producer: Lesley Chelvan
FA Artist: Sok Wah Leow
Retouching: Wellcom
Illustration: Amanacliq & Ars Thanea
Business Director: David Webster
Associate Account Director: Sheila Melbye
Account Executive: Jade Cheng
Planning Director: Sandy Burns