B2B Agency The Croc Hires Digital Experts Christine Connor and Sarah Townsend

B2B customer experience agency, The Croc, has hired two of the leading minds in digital, data and tech with Christine Connor joining as head of consulting and Sarah Townsend, being appointed head of digital transformation. 

The pair have been hired to help The Croc strengthen its ability to blend digital marketing with consulting to create an essential service that is in high demand globally: helping enterprise marketing teams unlock their full potential, at scale, post digital transformation.

Christine Connor is not just an exceptional talent, but her experience as managing director at Accenture Interactive, as well as 11 years as strategy director at Ogilvy, gives her a unique, and often hard to find perspective on how to address complex internal workstreams with a clear view on how this translates into better marketing, better employee experience and better CX.

Christine said: “It’s an exciting opportunity to build the consultancy offering at an agency that’s doubled in size in the past year. I’ll be exploiting digital and data to create connected customer experiences that deliver better results for our clients.”

Sarah Townsend joins The Croc as head of digital from Four Communications, specialists in retail, financial services and culture. Sarah brings a vast depth of experience and technical knowledge across analytics, digital marketing, SEO, applications and marketing platforms. Her big-picture leadership style offers a clear view on how to connect the wider digital ecosystem to deliver seamless customer experiences.

Sarah said: “I am thrilled to be part of The Croc’s talented and results-driven team. It’s clear that for some time, the agency has been a formidable force when it comes to offering connected customer experiences that bring a fresh approach to the B2B world. We are already making big steps to dial up our digital offering and give the industry some extra bite.”

The Croc MD, Jason Talbot, added: “This is a real statement of intent by the agency to deliver a world-class strategic digital marketing proposition to the B2B market. We regularly speak with our clients and see the common need to unpick complex internal issues in orchestrating web, content, media, tech and data to deliver the quality of insight, context and journey connectivity needed to enhance bottom line performance and growth. Christine and Sarah join a stellar management team across strategy, creative and media that rivals the very best in the industry irrespective of B2B or B2C.”