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B-Reel's Tellander for Dell

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Y&R create uplifting new TVC for computing brand

B-Reel's Tellander for Dell

 

B-Reel and Young & Rubicam Advertising recently teamed up to create a series of spots for the new Dell corporate identification campaign, “Outcomes.” 
 

Directed by Filip Tellander, the campaign features a 60-second filmic spot titled “Anthem,” with four :15 spots edited out: “Healthcare,” “Financial Services,” “Small Business,” and “Museum.”
 
CREDITS
 
Client: Dell Inc.
Executive Director, Global Brand: Mary Ellen Dugan
Strategist, Global Brand: Ann Lott
Strategist, Global: Tamara Hernandez
 
Agency: Young & Rubicam 
Global Creative Director: Jim Othmer
Creative Director/Art: Aaron Smith
Senior Producer: Sherri Hollander
Account Director: Kara Travia
Account Executive: Chris Ferrante
Content Production Business Affairs: Debra Horvath
Content Producer/Print: Veronica Reo
Music Producer: Jessica Dierauer & Rachel Rauch
 
Production Company: B-Reel
Founding Partner/EVP: Pelle Nilsson
Executive Producer: Susan Rued Anderson
Director: Filip Tellander
Producer: Lawrence Lewis
 
Print
Content Producer: Veronica Reo
Photographer: Mike Piscitelli
Photographer’s Producer: Lilas Hahn
Photo Assistant: Ross Morrision
 
VML
Executive Creative Director: Mike Wente
Post Production Supervisor: Steve Stone
 
Editor: Spot Welders
Editor: Brad Waskewich
Producer: Amanda Slamin
 
Production Service Company: Circle Productions
Executive Producer: Tom Murray
Production Manager: Mike Gill
 
Crew
Director: Filip Tellander 
Executive Producer: Susan Rued Anderson
Head of Production: James Okumura
Producer: Lawrence Lewis
Production Manager: Mike Gill 
Production Coordinator: Neil MacDonald
1st A.D.: Gareth Moses
Director of Photography: Mattias Montero
Production Designer: Bill Leblanc
 
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lbbonline.com, Wed, 17 Oct 2012 12:20:40 GMT