B-Reel's Tellander for Dell

B-Reel and Young & Rubicam Advertising recently teamed up to create a series of spots for the new Dell corporate identification campaign, “Outcomes.” 

 

Directed by Filip Tellander, the campaign features a 60-second filmic spot titled “Anthem,” with four :15 spots edited out: “Healthcare,” “Financial Services,” “Small Business,” and “Museum.”

 

CREDITS

 

Client: Dell Inc.

Executive Director, Global Brand: Mary Ellen Dugan

Strategist, Global Brand: Ann Lott

Strategist, Global: Tamara Hernandez

 

Agency: Young & Rubicam 

Global Creative Director: Jim Othmer

Creative Director/Art: Aaron Smith

Senior Producer: Sherri Hollander

Account Director: Kara Travia

Account Executive: Chris Ferrante

Content Production Business Affairs: Debra Horvath

Content Producer/Print: Veronica Reo

Music Producer: Jessica Dierauer & Rachel Rauch

 

Production Company: B-Reel

Founding Partner/EVP: Pelle Nilsson

Executive Producer: Susan Rued Anderson

Director: Filip Tellander

Producer: Lawrence Lewis

 

Print

Content Producer: Veronica Reo

Photographer: Mike Piscitelli

Photographer’s Producer: Lilas Hahn

Photo Assistant: Ross Morrision

 

VML

Executive Creative Director: Mike Wente

Post Production Supervisor: Steve Stone

 

Editor: Spot Welders

Editor: Brad Waskewich

Producer: Amanda Slamin

 

Production Service Company: Circle Productions

Executive Producer: Tom Murray

Production Manager: Mike Gill

 

Crew

Director: Filip Tellander 

Executive Producer: Susan Rued Anderson

Head of Production: James Okumura

Producer: Lawrence Lewis

Production Manager: Mike Gill 

Production Coordinator: Neil MacDonald

1st A.D.: Gareth Moses

Director of Photography: Mattias Montero

Production Designer: Bill Leblanc