B-Reel is pleased to announce that Louis Clement has joined the company as a Creative Director of the London office. Specializing in generating rich, interactive and immersive brand experiences, as well as fully-integrated advertising and marketing campaigns, Clement will work alongside Alex Jenkins to help deliver ground-breaking digital engagement for some of the world’s most prestigious agencies.
As co-founder of the digital agency Skive, Clement comes to B-Reel with 11 years of experience. During that time, he helped grow the company from a small specialist production house to a top-100, award-winning, full-service digital shop with clients including Nestle, Carlsberg, Vauxhall, and L’Oreal. Clement was also instrumental in creating globally recognized campaigns for agencies such as Ogilvy, AMV, Publicis, and TBWA.
In 2009, Skive acquired digital agency, Soup, and Clement became Creative Partner of Skive Group, where he continued to nurture its reputation. Most notably, his work on the ‘Start Thinking Soldier’ recruitment campaign for the COI earned more than 20 industry awards, including 10 at the CIPD and RADs alone. This campaign also landed Skive on the Marketing Week’s Agency of the Year 2010 list. Other awards and honours for various works include Revolution, BIMA, NMA, IMAA, D&AD, FITC, LIA, AME, RAD, CIPD, and Midas.
Prior to co-founding Skive, Clement worked as a script editor and development executive for Pearson Television, where he developed a deep understanding of the importance of narrative and content – principles that he believes underpin all successful creative communication, regardless of medium.