B-Reel Launch 'Curated'
B-Reel announced yesterday the launch of Escape Flight, a free online service that suggests quick, individually customized weekend getaways for stressed-out urban dwellers who need to relax or rejuvenate right away. Working from just a few of prospective travelers’ preferences, Escape Flight expertly searches, selects, and suggests last-minute travel deals from after work Friday to Sunday. The program will run only out of London, UK, for its first three months, but plans to include other major international cities in the near future.
“If you don’t know where you want to go, then you’re just the person we’re looking for,” says Riccardo Giraldi, B-Reel. “With Escape Flight, you just tell us what you’re interested in and when you want to leave. We take care of the rest.”
Working just like it sounds, Escape Flight provides a one-stop, travel-agent-defying way of finding just the right stress-reducing weekend vacation spot. Instead of displaying the hundreds of available flights and destinations for any one Friday, Escape Flight returns no more than ten getaway suggestions, all of them carefully “curated” according to the user’s declared personal interests, location, and preferences (hassle free, great weather, cheapest price). Whether it’s just some sunshine, culinary treats, a music festival, or something else you’re after, Escape Flight finds and recommends the most appropriate and convenient itineraries and helps you on your way.
“We won’t overwhelm you with reams of data,” says Giraldi. “Escape Flight keeps the planning simple and relaxing, just like your weekend will be.”
Escape Flight is B-Reel’s first experiment launch from the company’s “Products” division.
