B-Reel Films Wins a Grand Slam at The Roy Awards

From left to right - Anna Sundbom, marketing executive & EP, Martin Ronström, MD & EP, Lia Eliasson, EP, Pelle Nilsson, founder & CEO, Rikard Åström, EP

The production company’s exceptional work from the past year was recognised at the event. The Oatly "Normalise it" campaign, created with the Oatly Department for Mind Control, and directed by Torbjörn Martin, secured the Best Ad of The Year award. Adding to the success, their spot "The Rumour" for Motatos with TBWA Stockholm, helmed by Sacarias Kiusalaas, earned the accolade for the Funniest Ad of the Year.

Director Tomas Jonsgården was crowned Best Director of The Year and culminating the night with unparalleled success, B-Reel Films proudly accepted the coveted title of Best Production Company, a testament to their consistent delivery of outstanding creative content that spans genres. 

The Roy Award, sponsored by the Swedish Film & TV Producers’ Association, stands as a prominent platform dedicated to recognizing excellence in Swedish commercials and honouring the visionary individuals driving innovation in the industry.

Anna Sundbom, marketing executive & EP at B-Reel, comments on the exciting award wins, "We have worked so hard in building our roster and focus on creative quality and actually, one of our goals was to win grand slam at Roygalan so I’m ecstatic!"