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B-Reel Creates First Film Promoting Sound App

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With Relativity Media, they have put this groundbreaking experience into the palm of your hand

B-Reel Creates First Film Promoting Sound App

 

Audiences will now be able to experience the chills of a big screen suspense thriller on their mobile device when B-Reel launches its spine-tingling new app ‘Escape The House – a 3D Sound Experience,’ to promote Relativity Media’s 'House at the End of the Street.'
 
Available for free in the iTunes store, this haunting, immersive mobile experience features a crazed killer who traps players in a dark basement from which they must escape.  Utilizing binaural sound technology, B-Reel has created a frightening game of hide-and-seek in which players navigate their way through a pitch-black labyrinth to safety. 
 
The film will be released in theatres nationwide on September 21 and follows newly divorced Sarah (Oscar®-nominee Elisabeth Shue; Leaving Las Vegas, Piranha 3D) who is seeking a fresh start with her daughter Elissa (Oscar-nominee Jennifer Lawrence; The Hunger Games, X-Men: First Class) when they find the house of their dreams in a small, upscale, rural town.
 
But when startling and unexplainable events begin to happen, Sarah and Elissa learn the town is in the shadows of a chilling secret. Years earlier, in the house next door, a daughter killed her parents in their beds, and disappeared - leaving only a brother, Ryan (Max Thieriot, My Soul to Take), as the sole survivor.  Against Sarah's wishes, Elissa begins a relationship with the reclusive Ryan - and the closer they get, the deeper they're all pulled into a mystery more dangerous than they ever imagined.
 
An intuitive, minimal interface provides users with clear instructions on when to tap, shake, rotate or shout into their iPhone in order to survive their ordeal. Just like in the movies, loud noises can grab the attention of the killer, so players must silently make their way up the basement stairs or risk being recaptured.   The excitement builds as the killer closes in and corners his victims in various eerie scenarios.
 
B-Reel comments: “’Escape The House – a 3D Sound Experience’ is an interactive and audio/sensorial experience; it represents our closest step, yet, to a complete virtual immersion. Today’s mobile devices are really powerful tools and are capable of more than just touching, scrolling and inputting commands.   With this app we have built a realistic 3D environment with a rich sensorial experience, utilizing a multitude of different sensors and gyroscope to know how you want to move and how you react to the experience.”
 
B-Reel continues: “While some applications have tried to exploit this technology, B-Reel wants to set the bar higher, delivering a virtual experience where users don't need to think how to interact, they simply need to feel it.  You know that bad guy looking for you?  Just stay quiet, don't move, because he’s after you!!”
 
With ‘Escape The House – a 3D Sound Experience,’ B-Reel has created an absorbing and terrifyingly real auditory adventure utilizing the sounds of, police sirens, heavy breathing, menacing footsteps, echoes and sudden bangs. Timing, speed, a steady hand and an excellent set of lungs are necessary to survive ‘Escape The House – a 3D Sound Experience.’ 
 
Part game, part social media, B-Reel’s Escape The House – a 3D Sound Experience rewards successful escapees with a bonus sound trailer custom created from their experience and screams that can be shared on Facebook.    
 
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lbbonline.com, Fri, 14 Sep 2012 08:50:53 GMT