B-Reel and B-Reel Films recently teamed up with full-service communications agency Lowe Brindfors to create Magnum Pleasure Hunt 2. A follow up to last year’s collaborative success, the new computer game draws inspiration from arcade games Frogger and California Games allowing users to control a heroine character in various locations of New York City, Paris and Brazil.
To incorporate real world objects and experiences, production for the challenging project included enhanced 3D scenes, multiple camera angles and long sequence shooting to deliver a high-quality interactive concept that engages users to play in a web-dimensional story.
Creative Directors: Patrik Westerdahl and Petter Lublin
Copywriter: Henrik Haeger
Web Designers: Ellinor Bjarnolf och Rasmus Sjöborg
Strategy Director: Oscar Erlandsson
Project Manager: Tina Jarlerud
Digital Producers: Lisa Flacké och Sofia Jönsson
Production Managers: Jessica Nordlund och Emma Branting
Technical Producer: Tobias Löfgren
Production: B-Reel/B-Reel Films
Film Director: Patrik Gyllström
Mick van Ettinger: Global Senior Vice President, Magnum
Sophie Galvani: Global Brand Development Director, Magnum
Alper Eroglu: Global Senior Brand Development Manager, Magnum Digital and Social Media
Camilla Scognamiglio: Global Assistant Brand Development Manager, Magnum Digital & Social Media