announced today that the company received its 100th award from FWA, the esteemed internet award program and inspirational portal that honors the best in digital marketing. The achievement honors B-Reel as the FWA’s most awarded company ever, among the thousands of players competing for the “Favourite Website Award.”
From the time B-Reel received its first FWA in September 2005 for the Swedish Alcohol Monopoly, the company has been a pioneer for evolving the digital marketing discipline; earlier this year Inc. Magazine dubbed B-Reel as ‘the company that’s changing advertising.’
“Awards like FWA show us that it’s not about a one-off hit,” says Petter Westlund, founding partner and chief creative officer at B-Reel. “Everyone at B-Reel works hard to create something extraordinary, and in doing so, we hope we are helping to push our field forward.”
B-Reel is particularly noted for creating high profile FWA winning projects such as Hotel 626, Wilderness Downtown, Ariel Fashion Shoot and Google Web Lab. Along the way, B-Reel has transcended the boundaries of digital by integrating feature film-style storytelling and breaking out from the computer desktop to create marketing campaigns occurring in the real world (for example, its work for Mitsubishi where users could test drive a real car from the convenience of their computer desktop.
“When I first founded FWA back in 2000, I never imagined any company would ever win 100 FWA awards. This is an astonishing achievement,” says Rob Ford, FWA founder.
With more than 150 million visits to the site, Chicago Tribune has dubbed FWA the number one web award. B-Reel is ranked number one among 2,900 award winning companies. The company second on the FWA list has currently received 66 awards.
Over time, B-Reel has progressed into an international company. In response to B-Reel’s development over the years, Westlund concludes: “We’ve entered new businesses outside of digital by breaking into work with commercials and feature films. Although some things are different now, at the core I don’t think all that much has changed. We’re still a group of people passionately curious about our respective fields.”