Thu, 12 May 2022 07:52:19 GMT
Agencies have named Azerion as the best media owner to work in the IPA Digital Media Owners Spring 2022 Survey.
The survey shows 90.4% of respondents agreeing that the overall experience of working with Azerion (including Inskin & Collective) was a good one. Azerion were followed by Blis (89.7%), Mail Metro Media (84.5%), Hearst Digital (84.4%), and GumGum (84.1%).
While Azerion lead overall and among Ad Networks/Exchanges, DSP and Sales Houses, TikTok tops Online Pure Plays while Mail Metro Media leads Crossover Media Owners.
The IPA Digital Media Owners Survey highlights which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards.
Other key findings:
Says Amy Lawrence, digital director, MediaCom and chair of the IPA Digital Marketing Group: “As life begins to return to normal following an extremely disruptive few years, it is extremely encouraging to see so many media owners improving across multiple categories. It is vital that media owners and agencies work closely together to maintain high standards across the board and drive success for advertisers. Huge congratulations to Azerion for topping the Spring 2022 IPA Digital Media Owners Survey.”
The IPA Digital Media Owner Survey is released twice a year, in spring and autumn. For each survey a panel of planners, strategists, buyers and digital specialists rate only those media owners they have a working relationship with against a set of attributes on a seven-point scale from strongly agree to strongly disagree.view more - Hires, Wins & BusinessIPA, Thu, 12 May 2022 07:52:19 GMT