Wieden+Kennedy Sao Paulo
Thu, 12 Jun 2014 09:42:05 GMT
As the eyes of the world turn to Brazil and the national team’s opening moment on the world’s biggest stage, Nike has created an inspirational film featuring the powerful words of Brazil icon Ayrton Senna da Silva. In the film "Get There," the voice of one of the greatest ever Formula 1 drivers inspires Brazilians to strive for their goals.
“Regardless of who you are, regardless of your social position – the highest or the lowest – have always as your goal to have a lot of strength, a lot of determination, and always do everything with a lot of love and faith in God. Because one day, you will get there. Somehow, you will get there,” says Senna in the film.
The audio aims to inspire Brazilians to ‘Ouse Ser Brasileiro’ – Dare To Be Brazilian - with its powerful message to reach for your dreams.
"This is a unique moment for our country, and we wanted Brazilians to reflect on the wise words of a man who understood better than anyone else that victory takes many forms, and there is always a path to get there,"explains Henry Rabello, Vice President of Marketing for Nike in Brazil.
Title: Chegue lá
Client: Nike do Brasil
Product: Nike Futebol
Agency: Wieden+Kennedy SP
Executive Creative Director: Icaro Doria, Guillermo Vega
Creative Director: Blake Kidder, Patrick Almaguer
Copywriter: Kako Mendez, David Blesser, Caio Muratore, Gabriel França
Art Director: Pedro Izique, Mihail Aleksandrov
Production: Gabriel Dagostini, Mauricio Granado
Planning: Rodrigo Maroni, Anne Heuer, Vitor Amos
Account: Ryan Fisher, Virginia Mendes
Media: Renata Valio, Germano Spínola, Guilherme Calvante, Alexandre Muramoto, Natalia Marostica
Client Approval: Colin Leary, Barbara Casara
Producer Company: Stink SP
Director: Ian Ruschel
Photography Director: Juliano Lopes
Producer: Murillo Baskerville
Editor: Danilo Abraham
Executive Producer: Fernanda Curi
Audio Facility: Supersonica
Soundtrack Composing: Dudu Aram
Soundtrack Production: Dudu Aram
Account – Audio Production House : Cristiane Marquesi
Post House: Clan VFX
Categories: Clothing and Fashion, SportswearWieden+Kennedy Sao Paulo, Thu, 12 Jun 2014 09:42:05 GMT