Ayrton Senna da Silva Inspires Brazilians in W+K Nike Spot

As the eyes of the world turn to Brazil and the national team’s opening moment on the world’s biggest stage, Nike has created an inspirational film featuring the powerful words of Brazil icon Ayrton Senna da Silva. In the film "Get There," the voice of one of the greatest ever Formula 1 drivers inspires Brazilians to strive for their goals.

“Regardless of who you are, regardless of your social position – the highest or the lowest – have always as your goal to have a lot of strength, a lot of determination, and always do everything with a lot of love and faith in God.  Because one day, you will get there. Somehow, you will get there,” says Senna in the film.

The audio aims to inspire Brazilians to ‘Ouse Ser Brasileiro’ – Dare To Be Brazilian  - with its powerful message to reach for your dreams. 

"This is a unique moment for our country, and we wanted Brazilians to reflect on the wise words of a man who understood better than anyone else that victory takes many forms, and there is always a path to get there,"explains Henry Rabello, Vice President of Marketing for Nike in Brazil.

Credits

Title: Chegue lá

Client: Nike do Brasil

Product: Nike Futebol

Agency: Wieden+Kennedy SP

Executive Creative Director: Icaro Doria, Guillermo Vega

Creative Director: Blake Kidder, Patrick Almaguer

Copywriter: Kako Mendez, David Blesser, Caio Muratore, Gabriel França

Art Director: Pedro Izique, Mihail Aleksandrov

Production: Gabriel Dagostini, Mauricio Granado

Planning: Rodrigo Maroni, Anne Heuer, Vitor Amos

Account: Ryan Fisher, Virginia Mendes

Media: Renata Valio, Germano Spínola, Guilherme Calvante, Alexandre Muramoto, Natalia Marostica

Client Approval: Colin Leary, Barbara Casara

Producer Company: Stink SP

Director: Ian Ruschel

Photography Director: Juliano Lopes

Producer: Murillo Baskerville

Editor: Danilo Abraham

Executive Producer: Fernanda Curi

Audio Facility: Supersonica

Soundtrack Composing: Dudu Aram

Soundtrack Production:  Dudu Aram

Account – Audio Production House : Cristiane Marquesi

Post House: Clan VFX