Axl Rose, Gary Cahill & Hulk Star In Budweiser's Greatest Show on Earth

Budweiser, one of the world's most valued beer brands, and official sponsor of the 2014 FIFA World Cup in Brazil, transforms the highly anticipated tournament into what it actually is; the ‘Greatest Show on Earth’.

The campaign, created by international creative agency Africa, brings together two of the brand's main platforms: sports and music. Top soccer players transform into the rock stars of the World Cup, coming together with actual rock stars and fans worldwide to reverence the great performers of the event.

The film features famous soccer players Hulk (Brazil), Samuel Eto'o (Cameroon), Gary Cahill (England) and Maya Yoshida (Japan), in addition to special appearances from UFC’s star Anderson Silva and Axl Rose.

With the suitable soundtrack of Paradise City, by Guns n’ Roses, the film has a true rock star appeal. The shooting of took place in London and Uruguay in March and the production involved more than 700 contributors.

Credits

Client: AmBev

Product: Budweiser 

Agency: Africa

Creative Team: Sergio Gordilho/ Marcos Almirante / Estefanio Holtz / Sleyman Khodor/ Lucas Reis / Daniel Del Toro

Creative Directors: Rafael Pitanguy / Humberto Fernandez / Rodrigo Saavedra / Vico Benevides

Executive Creative Director: Sergio Gordilho

Agency Producers: Rodrigo Ferrari / Patricia Gaglioni

Client Services: Carolina Boccia / Veridiana Amato Efeiche / Ricardo Almeida

Media: Rodrigo Famelli / Rodrigo Rodrigues / Caroline Tanzillo

Planning: Ana Paula Cortat / Daniel Prestes / Augusto Savietto

Production Company: Landia

Director: Rodrigo Saavedra 

Executive Producers: Carolina Dantas / Sebastian Hall

DOP: Pierre Kerchove

Post production: CLAN VFX

Editing: Rami d'Aguiar / Carla Maimone / Jose Ernesto da Silva Neto

Sound Design: Antfood

Sound Production: Pedro Botsaris / Lou Schmidt / Wilson Brown

Approved by: Pedro Earp / Sergio Esteves / Ricardo Marques / Andre Caiaffa / Leonardo Longo