Budweiser, one of the world's most valued beer brands, and official sponsor of the 2014 FIFA World Cup in Brazil, transforms the highly anticipated tournament into what it actually is; the ‘Greatest Show on Earth’.
The campaign, created by international creative agency Africa, brings together two of the brand's main platforms: sports and music. Top soccer players transform into the rock stars of the World Cup, coming together with actual rock stars and fans worldwide to reverence the great performers of the event.
The film features famous soccer players Hulk (Brazil), Samuel Eto'o (Cameroon), Gary Cahill (England) and Maya Yoshida (Japan), in addition to special appearances from UFC’s star Anderson Silva and Axl Rose.
With the suitable soundtrack of Paradise City, by Guns n’ Roses, the film has a true rock star appeal. The shooting of took place in London and Uruguay in March and the production involved more than 700 contributors.
Creative Team: Sergio Gordilho/ Marcos Almirante / Estefanio Holtz / Sleyman Khodor/ Lucas Reis / Daniel Del Toro
Creative Directors: Rafael Pitanguy / Humberto Fernandez / Rodrigo Saavedra / Vico Benevides
Executive Creative Director: Sergio Gordilho
Agency Producers: Rodrigo Ferrari / Patricia Gaglioni
Client Services: Carolina Boccia / Veridiana Amato Efeiche / Ricardo Almeida
Media: Rodrigo Famelli / Rodrigo Rodrigues / Caroline Tanzillo
Planning: Ana Paula Cortat / Daniel Prestes / Augusto Savietto
Production Company: Landia
Director: Rodrigo Saavedra
Executive Producers: Carolina Dantas / Sebastian Hall
DOP: Pierre Kerchove
Post production: CLAN VFX
Editing: Rami d'Aguiar / Carla Maimone / Jose Ernesto da Silva Neto
Sound Design: Antfood
Sound Production: Pedro Botsaris / Lou Schmidt / Wilson Brown
Approved by: Pedro Earp / Sergio Esteves / Ricardo Marques / Andre Caiaffa / Leonardo Longoview more - Creative
Categories: Alcoholic Beverages, Beerslbbonline.com, Thu, 12 Jun 2014 10:03:58 GMT