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Awkward Conversations Are Saved by Helmets in BMW Motorrad Spots

Creative 0 Add to collection

Publicis Mexico launches cringe-worthy ads directed by Santiago Chaumont and Álvaro Hernández

Awkward Conversations Are Saved by Helmets in BMW Motorrad Spots

In its latest campaign, BMW Motorrad showcases their latest in helmet to helmet communication with a new series of spots for the Mexican market.

Publicis Mexico created the film campaign in which they tackled a very common insight for those who get on a motorcycle and do not have a helmet with the technology: they cannot talk.

The spots address unusual conversations in places where it is impossible to talk, with some pretty risque and downright awkward subjects. The spots were directed by Madrefoca's Santiago Chaumont and Catatonia's Álvaro Hernández.

video
BMW Motorrad - Talk When You Can't 'Opera'
video
BMW Motorrad - Talk When You Can't 'Tennis'
view more - Creative
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Client

Advertiser: BMW Motorrad

Production Company

Production Company: Madrefoca

Director: Santiago Chaumont

Executive Producer: Alejandro Saevich

Creative Agency

Creative Agency: Publicis Mexico

Creative Director: Ricardo Avilés, Aldo Ramírez

Art Director: Aldo Ramírez

Copywriter: Ricardo Avilés

Creative VP: Diego Wallach

Group Creative Director: Luis Sordo

Genres: Comedy, People, Dialogue

Categories: Automotive, Bikes

lbbonline.com, Thu, 16 May 2019 14:55:12 GMT