Adstream
Hobby home page
Soundlounge
Five By Five
adstars
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Ukrainian Edition
  • Middle East edition

Awkwafina, Kenan Thompson and Will Ferrell Give Norway a Piece of Their Mind in General Motors' Super Bowl Spot

Creative 241 Add to collection
Will unleashes his passion for US electric vehicle adoption and General Motors commitment to EVs in humorous spot from McCann Detroit/McCann Worldgroup
Awkwafina, Kenan Thompson and Will Ferrell Give Norway a Piece of Their Mind in General Motors' Super Bowl Spot

Today, General Motors released its big game ad, starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. In the commercial, ‘No Way, Norway,’ Kenan Thompson and Awkwafina join Ferrell on his action-packed journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter.

‘No Way, Norway’ is an extension of GM's ‘Everybody In’ campaign, which launched in January 2021 to excite a new generation of vehicle buyers and accelerate EV adoption while showcasing the company's Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck.

“I’m excited to be a part of GM’s commitment to EVs,” said Ferrell. “I’ve been driving an EV since the mid-80s...well, actually it was a regular car with four AA batteries taped to the carburetor, but it felt like an EV! We’re coming for you, Norway!”

“The big game is the perfect venue for the incomparable Will Ferrell to encourage us all to reconsider what we know about electric vehicles, and to invite ‘Everybody In’,” said Deborah Wahl, GM global chief marketing officer. "We admire his passion for EVs and share Norway’s pursuit of an all-electric future.”

Today, well over half of new vehicles sold in Norway are electric. Comparatively, EVs made up less than 4 percent of market share in the United States in 2020. GM’s flexible Ultium platform is designed to improve EV accessibility for all, powering everything from mass-market to high-performance vehicles.


GM's Ultium advantage

The Ultium platform will be the foundation for GM's next-generation EV lineup. The platform will allow an EV that can go up to a GM-estimated 450 miles on a full charge will power EVs of many sizes, shapes and price points, and is capable of 0-60 mph performance in as little as three seconds for some models.

Second-generation Ultium chemistry is projected to deliver twice the energy density at less than half the cost of today's chemistry. GM is already prototype testing this technology and anticipates it will be available mid-decade. These developments are expected to bring EVs closer to price parity with gas-powered vehicles.


‘Everybody In’

‘Everybody In’ demonstrates GM’s intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, learning about the benefits of EV ownership or simply taking a test drive to experience how fun EVs are. GM is committed to bringing 30 new EVs to market globally by 2025 and recently announced plans to become carbon neutral in its global products and operations by 2040, including aspirations to eliminate tailpipe emissions from new light-duty vehicles by 2035.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Brand

Brand: GM

Global Chief Marketing Officer: Deborah Wahl

Director - Brand Experience, GM Global Brand Marketing: Megan Stooke

General Director, Global Media and Marketing Services: Heather E Stewart

Branded Entertainment Manager: Sarah Schrode

Global Marketing Manager: Danielle Yocum

Agency

Agency: McCann Detroit/McCann Worldgroup

Chief Creative Officer: Chuck Meehan

Chief Creative Officer: Brad Emmet

Creative Director / AD: Michael Raso

Creative Director / Writer: James Lemaitre

GM Global Business Lead & Chief Executive Officer Commonwealth: Grant Theron

Chief Strategy Officer: Anne Feighan

SVP Group Account Director: Michael Panley

Account Director: Jason Dale

Account Supervisor: Amanda Macielak

EVP Global Director of Content: Jeff Beverly

Senior Producer: Adam Van Dyke

SVP, Director of Business Affairs: Laurie Pyykonen

Associate Director, Business Management: Julie Peterhans

Associate Director, Business Affairs: Stacy Swann

Business Manager: Deb Silva

VP, Broadcast Traffic Manager: Cynthia Noyes

Production

Production Company: Gifted Youth, LLC

Director: Jake Szymanski

Director - 2nd Unit: Nick Jasenovec

Executive Producer: Josh Morse

Head of Production: Casey Wooden

Producer: Stephen Mohammed

Director of Photography: Kramer Morgenthau

Editing

Editorial: Rock Paper Scissors

Editor: Adam Pertofsky

Executive Producer: Shade Shariatzaheh

Producer: Janae Abraham

Editor: Zoe Mougin

VFX

VFX / Finishing: Framestore

Executive Producer: Dan Roberts

Producer: Katie Buckley

Creative Director: Alex Thomas

Audio

Audio Mix & Sound Design: Lime

Sound Design and Mix: Rohan Young

Audio Assistant: Jeremy Nichols

Executive Producer: Susie Boyajan

Colour

Colour: Company 3

Colourist: Stefan Sonnefeld

Colour Producer: Blake Rice

Post

Post Music: JSM

CEO/CCO/Co-Composer: Joel Simon

VP/Executive Producer: Jeff Fiorello

Producer: Norm Felker

Producer: Andrew Manning

Producer: Sharon Cha

Co-Composer: Rebecca Riter

Genres: Comedy, People, Dialogue

Categories: Automotive, Cars

MRM Detroit, Wed, 03 Feb 2021 16:08:18 GMT