EP Kenny Solomon joins as growing demand for a US base sees The Embassy open in LA
Following 17 years of successful operations in Canada, visual effects and production studio The Embassy has announced its expansion to the US, opening a new LA office and appointing innovative Executive Producer Kenny Solomon to head up the operation.
The move to expand and create a presence in the US was a carefully considered decision for the company, following growth in film, advertising, and streaming and a hugely positive 2019. The LA-based office will allow The Embassy to have a direct connection and point of contact with their growing US client base, provide front end project support and tactile creative development whilst Vancouver – offering world-class pipeline and technology infrastructure – remains the heart of operations.
Speaking of why now was the perfect time to set up shop in the US, The Embassy President Winston Helgason comments: “We have happily been here in Vancouver for the past 17 years plus. I’ve seen the global industry go through its ups and downs and yet we continue to thrive through it all. I’m so proud of our team; we have stayed the course and 2019 was our best year to date. Many of our US clients have asked over the years when we might have a local presence – so here we are! The last few months have been a difficult period of uncertainty and business interruption and, whilst we are operating successfully out of current WFH restrictions
, I can’t wait to open up to our full potential once the world is a little more back to normal.”
To head up this expansion, The Embassy has appointed Kenny Solomon as Executive Producer. An entrepreneur in the film, TV, and streaming industries for the past 20 years, Kenny has launched and operated a number of award-winning companies. The most recent of which was Big Block Media Holdings – an Emmy, Cannes, Webby, Promax, and Clio winning integrated media company founded by Kenny nine years ago.
Now turning his attention to The Embassy, Kenny recognizes the company’s world-class work, fabulous reputation, and sustained growth in an always-changing marketplace as influential factors behind the decision. He notes: “Just look at their recent work for Tarsem and RadicalMedia with Saatchi for Toyota. It’s amazing work and the clients all speak of a fantastic experience. Winston, Dave, and the team are just great people too.”
As part of the expansion, The Embassy has also added a number of new reps to the team. Sarah Gitersonke joins for Midwest representation, whilst Kelly Flint and Sarah Lange join for East Coast.
2020 has already been an exciting year for The Embassy, who recently reunited with AREA 23/FCB and RSA director Robert Stromberg (Maleficent) to craft a series of fantastical VFX environments for Emgality’s spell-binding new campaign.
The team has also been in full production for the past 16 months on all VFX work for Warrior Nun, an upcoming 10-episode series for Netflix. The Embassy was responsible for providing everything from concept art to pre-production, on-set supervision, and almost 700 visual VF shots for the show. The team in Vancouver is currently working both remotely and in the studio to deliver the full 10 episodes.
The Embassy team are all prepped to work from home.
Speaking of his excitement about his new role, Kenny Solomon explains: “I’ve been a huge fan of The Embassy’s award-winning work for years – we’ve been competitors while I was at CafeFX/The Syndicate and Big Block. The response here in the US has been nothing short of amazing – I couldn’t be more excited to share this best kept secret that’s been creating such brilliant work for the past 17 years with the American market! And, being from Vancouver, the team is used to working remotely, so this WFH mandate has not caused us to miss a beat.”
President Winston Helgason adds: “Kenny was a key component to our growth in the US as I was looking for someone with like-minded creative sensibilities, a fantastic reputation, and solid industry contacts. Kenny has scaled a number of successful companies in the entertainment space and this is exactly what we need in the US market. Sometimes the stars just align and things are meant to be. I couldn’t be happier to have a trustworthy set of eyes and ears representing and growing the Embassy brand.”
The Embassy’s new LA base can be found at: 5822 Washington Blvd, Culver City, CA 90232.