Global creative leader Sid Lee
welcomes LA-based social agency Denizen
to its community as part of its growth strategy. The Denizen team will complement Sid Lee’s service offering in the US to drive better customer experiences. By joining forces, both organisations will channel new creative energy and bolster the depth and breadth of their fast-growing social, editorial, and entertainment capabilities.
The addition enhances Sid Lee’s digital value proposition at a time when clients are increasingly building out its digital platforms and driving demand for more authentic and creative ways to meaningfully engage with audiences, fans, and communities.
“We have really admired Joe, Amy, Joel, and the Denizen team for a long time. They created ground-breaking social campaigns for many mainstream entertainment brands. Their unique approach to content continues to garner them awards and attention. Their iconic Tiny Hamster series, which grew to over 50 million views, truly demonstrates their tremendous ability to connect with communities by becoming part of them. Even if you don’t know them, odds are you know their work,” said Andy Bateman, CEO of Sid Lee USA. “They have become part of the culture and creatively contribute to the zeitgeist, and that’s what Sid Lee is all about. Not only that, but they are great people, and as we’ve got to know the team, we see a great cultural and values-based fit. It’s about our maniacal focus on the work - creativity that matters!”
Denizen is now part of Sid Lee’s global creative community with offices in New York, Los Angeles, Seattle, Paris, London, and Toronto and headquarters in Montréal, joining members such as Digital Kitchen
, and Haigo
. It will be empowered to solve new problems in meaningful ways and further explore what it means to be a creative company charting an unpredictable future.
“We’ve been independent for 10 years and have always felt like agency outsiders." added Denizen co-founder, Amy Matsushima. "Realising how much we share with Sid Lee has been such an exciting discovery. Like us, they believe that we must do more than reflect culture - we must contribute to it and do better, not just for our clients but for the communities we are trying to reach. Joining Sid Lee is like strapping our values to a rocket. It enables us to do what we do best for more clients, on a bigger scale, and with better resources to support it.”